Category: Guardian Owl Digital Marketing

03- Aug2016
Posted By: Guardian Owl
374 Views

7 e-commerce SEO trends we’re seeing in 2016

Few types of online business can benefit from SEO more than e-commerce websites that allow for direct consumer transactions. Not only can you secure more web traffic (and a larger stream of revenue), you can also optimize specific product pages to funnel traffic to your most profitable or popular pages.

But SEO (and e-commerce in general) is always evolving. New technologies, new insights and new best practices emerge on a regular basis, and the best e-commerce webmasters are jumping on these changes to stay ahead of the competition.

Below, I’ve compiled a list of seven important SEO trends in the e-commerce industry you should be paying attention to:

1. Out-of-the-box SEO is better than ever

SEO technology is developing just as quickly as the search engines that have inspired them. What do I mean by “SEO technology”? I mean the third-party apps, widgets and tools webmasters can use to optimize their sites and improve results — with minimal manual input required.

In fact, some “out of the box” solutions have emerged in the template web design industry, enabling webmasters to ensure the on-site optimization of their sites in just a few steps upon launch. WordPress plugins have also been around for a while that handle a good amount of on-site SEO automatically, such as Yoast SEO.

These products and developments are tempting, and in fact useful, but currently, there’s no solution that can automatically perform every on-site function. You’ll still need to customize things like your title tags, navigation, rich snippets and so on, if you want to see the best possible results.

2. Long-form content is crucial

Until recently, product pages on e-commerce sites were places for short-form content: a title, a brief description, a handful of photos and a few customer reviews. However, user demand and search engine favoritism have shifted toward long-form content in almost every niche.

Longer-form content provides more detail, more long-tail and conversational phrases (which lend themselves to more relevant search queries) and more market differentiation from the increased competition that has arisen in recent years.

I strongly encourage you to develop more long-form content on your company blog, describing your products and offering insights on your company, provided your topics support that length without unnecessary fluff.

3. Sharability is key

Social media has been popular for many years, but it’s still somehow escalating in importance. In a recent survey I conducted of 357 online marketers, What Works in Online Marketing, 52 percent of respondents said they are currently seeing a positive ROI from social media marketing, while 65 percent believe it will become even more important over the course of the next five years. Most notably, 96 percent of respondents said they planned to increase their budgets or keep them the same over the next year.

More users are signing up for high-popularity standbys like Facebook, and newer, cutting-edge platforms like Instagram and SnapChat are shaping up to be major hits for younger generations.

One of the best ways to generate more visibility and more primary and secondary ranking signals (like inbound links and social signals, respectively) is to encourage more social sharing throughout the shopping and checkout process.

Have your users share your products. Have them share reviews. Have them share when they check out or when their products arrive. Keep your audience engaged with social opportunities throughout your site, and your visibility across search engines and social media channels will thrive.

4. Video content is outperforming pretty much every other kind of content

As mobile devices, WiFi availability and video sharing capabilities become more advanced and prominent, users are demanding more video content. Video content can show up as rich media in search results (if it’s hosted on YouTube) and has more potential for virality than any other type of content.

In fact, if you aren’t using video content on your product pages and in your company blog, you’re already behind the times. Video content is only going to become more popular, so get moving.

5. Mobile optimization is now absolutely critical

The basics of mobile optimization were already solidified by Google’s Mobilegeddon update, but merely meeting Google’s thresholds for mobile optimization is no longer enough to stand out in the search world.

Mobile optimization is about offering the best possible content and functionality experience to mobile users, who grow in numbers compared to desktop users by the day.

Mobile optimization is also starting to include app optimization, which Google is favoring heavily with developments like app streaming — and one day soon, e-commerce platforms may need to develop their own mobile apps just to survive in terms of visibility.

6. Voice search and digital assistants are gaining popularity and usage

Just a few years ago, digital assistants seemed like useless gimmicks that failed to recognize voices accurately and provided less-than-stellar results even when they did. Now, more people are relying on voice search, and every major tech company seems to have their own digital assistant capable of extraordinary feats, including Siri, Alexa, Cortana and Google Now.

Savvy e-commerce marketers are beginning to capitalize on this trend, offering more colloquial phrasing, more optimization for long-tail phrases and more “rich answers” that digital assistants can provide directly.

7. Local results are becoming more prominent

Local SEO has undergone a handful of overhauls in the past few years, and it’s likely that new technologies (like wearable tech) will increase the importance of local results even further.

E-commerce companies often don’t think about a local strategy, since they operate on a national level and therefore want to target a larger national audience. However, pursuing a local strategy in addition can help e-commerce companies differentiate themselves from the competition and target a smaller, possibly more relevant niche that their competitors are deliberately trying to avoid.

There may be a clustering effect as more e-commerce companies begin to realize the benefits here, which is good motivation to get involved as early as possible.

Final thoughts

Keep an eye on these seven trends to ensure that your campaign remains relevant and visible in the modern era. Depending on your goals and how heavy a role SEO plays in your overall business growth, the suggestions above should take a high priority in your marketing spend.

That being said, these certainly aren’t the only trends I anticipate developing for e-commerce, and it’s hard to predict exactly what’s around the corner — so keep your campaign flexible, and always be on the lookout for the next breakthrough development.

For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.

Source: 7 e-commerce SEO trends we’re seeing in 2016

16- Feb2016
Posted By: Guardian Owl
535 Views

Guardian Owl D I G I T A L (@guardian_owl) • Instagram photos and videos

[G o o d] Morning #digital friends! Not sure where we’d be without ☕️????.#didyouknow Neurofuse, one of the most popular nootropic formulations out there, was originally developed by Harvard students looking to gain an academic edge but not interested in the risks associated with prescription products. They built a safe and effective formula and recently released it publicly. Read the full article —>http://nextshark.com/9-reasons-elite-entrepreneurs-are-using-study-pills-to-crush-work-1/ #google #instadaily#instapic #instagood #guardianowldigital #louisville #coffee #coffeeaddicts#me #love #energy #awake #business #women #girlboss #marketing#professional #life #goodmorning #googlepartners #louisvilledigital #tech #technology #entrepreneur #seo #sem

[G o o d] Morning #digital friends! Not sure where we'd be without ☕️?. #didyouknow Neurofuse, one of the most popular nootropic formulations out there, was originally developed by Harvard students looking to gain an academic edge but not interested in the risks associated with prescription products. They built a safe and effective formula and recently released it publicly. Read the full article —>http://nextshark.com/9-reasons-elite-entrepreneurs-are-using-study-pills-to-crush-work-1/ #google #instadaily #instapic #instagood #guardianowldigital #louisville #coffee #coffeeaddicts #me #love #energy #awake #business #women #girlboss #marketing #professional #life #goodmorning #googlepartners #louisvilledigital #tech #technology #entrepreneur #seo #sem #keurig

A photo posted by Guardian Owl D I G I T A L (@guardian_owl) on

05- Feb2016
Posted By: Guardian Owl
390 Views

Google and Deep Learning

W I R E D  just released a pretty cool article about Google Search’s artificial intelligence.  Will “Deep Learning” be the 2016 buzz word?

YESTERDAY, THE 46-YEAR-OLD Google veteran who oversees its search engine, Amit Singhal, announced his retirement. And in short order, Google revealed that Singhal’s rather enormous shoes would be filled by a man named John Giannandrea. On one level, these are just two guys doing something new with their lives. But you can also view the pair as the ideal metaphor for a momentous shift in the way things work inside Google—and across the tech world as a whole.

Read the rest of the article at W I R E D

03- Feb2016
Posted By: Guardian Owl
304 Views

Why Guardian Owl Digital Marketing

Guardian Owl Digital is a search engine marketing company in Louisville, Kentucky.  Check out why you should choose us to handle your paid search!

Jenna Ahern, owner of Guardian Owl Digital
Guardian Owl Digital Marketing is a certified Google Partners agency.

 

 

03- Feb2016
Posted By: Guardian Owl
118 Views

Google Gives Away Free Ads to Fight Radicalism

Great article by Search Engine Land explaining the Google Grant program and how advertising can be used to fight radicalism.

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A story coming out of the UK today suggested that Google might be preparing to alter search results, triggered by “extremist” queries, and “divert” users to anti-extremist or anti-radical content and sites instead. Fighting extremism is desirable but the notion of altering search content to serve political objectives is a troubling prospect.

Fortunately that’s not what’s happening.

Articles in The Guardian and The Telegraph implied that organic results would be changed to remove or suppress radical content sources. Accordingly there was a brief discussion internally at Search Engine Land about whether Google might suppress otherwise non-radical information if it might be used in furtherance of radical objectives.

Would Google, for example, censor results where queries had bomb-making implications (e.g., fertilizer)? It turns out, however, that Google isn’t doing anything like what we imagined or what was suggested. Google is simply giving away ad credits to organizations that fight extremism.

It’s only about ads.

We were able to confirm from Google that the pilot program referenced in the articles involves Google AdWords Grants for non-profit organizations. Under the AdWords Grants program qualifying non-profits/non-governmental organizations (NGOs) receive $10,000 worth of AdWords credits each month if they meet certain criteria.

NGOs that promote anti-radicalization would be able to use those credits to advertise against extremist queries. This is essentially no different than any advertiser selecting keywords for ad targeting on Google. The company is simply enabling these organizations to participate in the AdWords Grants program.

It’s not entirely clear what caused the confusion or ambiguity that appeared in the articles.

30- Jan2016
Posted By: Guardian Owl
340 Views

How do Google Search Engines Work?

developes a deep . Thats a useful . All of our consultants and campaign managers are Google Certified and we take a lot of pride in educating our clients on not just their search campaign, but how search engines work.

When you type in a search query in Google, Yahoo, or Bing you want the answer, not a trillion webpages. The web is literally made up of over 60 trillion webpages that need “searched” in less than a second to return a high quality answer that is also extremely relevant. Search engines crawl the web pages by content and other factors. This is all then kept track in the index (which is over 100 million gigabytes). Algorithms and programs are set in place to deliver the best result possible when you click “return” after typing your search query. The algorithms are constantly changing. These changes begin as ideas in the minds of search engines engineers. They take these ideas and run experiments, analyze the results, tweak them, and run them again and again.


Google Search Projects

There are many components to the search process and the results page, and they’re constantly updating technologies and systems to deliver better results. Many of these changes involve exciting new innovations, such as the Knowledge Graph or Google Instant. This list of projects provides a glimpse into the many different aspects of Google search.

Answers
Displays immediate answers and information for things such as the weather, sports scores and quick facts.

Autocomplete
Predicts what you might be searching for. This includes understanding terms with more than one meaning.

Books
Finds results out of millions of books, including previews and text, from libraries and publishers worldwide.

Freshness
Shows the latest news and information. This includes gathering timely results when you’re searching specific dates.

Google Instant
Displays immediate results as you type.

Images
Shows you image-based results with thumbnails so you can decide which page to visit from just a glance.

Indexing
Uses systems for collecting and storing documents on the web.

Knowledge Graph
Provides results based on a database of real world people, places, things, and the connections between them.

Mobile
Includes improvements designed specifically for mobile devices, such as tablets and smartphones.

News
Includes results from online newspapers and blogs from around the world.

Query Understanding
Gets to the deeper meaning of the words you type.

Refinements
Provides features like “Advanced Search,” related searches, and other search tools, all of which help you fine-tune your search.

SafeSearch
Reduces the amount of adult web pages, images, and videos in your results.

Search Methods
Creates new ways to search, including “search by image” and “voice search.”

Site & Page Quality

Uses a set of signals to determine how trustworthy, reputable, or authoritative a source is. (One of these signals is PageRank, one of Google’s first algorithms, which looks at links between pages to determine their relevance.)

Snippets
Shows small previews of information, such as a page’s title and short descriptive text, about each search result.

Spelling
Identifies and corrects possible spelling errors and provides alternatives.

Synonyms

Recognizes words with similar meanings.

Translation and Internationalization
Tailors results based on your language and country.

Universal Search

Blends relevant content, such as images, news, maps, videos, and your personal content, into a single unified search results page.

User Context
Provides more relevant results based on geographic region, Web History, and other factors.

Videos

Shows video-based results with thumbnails so you can quickly decide which video’s to watch.

There’s a lot to keep up with! That’s why Guardian Owl offers campaign management AND consulting services. Your website is your virtual business and Guardian Owl Digital represents a team of experts that strive everyday to increase businesses exposure through search.

29- Jan2016
Posted By: Guardian Owl
1201 Views

Google’s Al Does What Computers Supposedly Cant

One small move for a computer; one giant leap for computerkind.

Google announced yesterday that artificial intelligences (AI) software it created, hosted on a network of computers, has done what no software ever could: It has beaten a top player at Go. So what, you may wonder? Computers have already roundly defeated the world’s best players at chess, checkers, Othello, Scrabble, and–most entertainingly–Jeopardy! What’s the big deal about a computer beating a human at yet another board game?

It’s a very big deal. In chess, for instance, IBM’s Deep Blue beat Garry Kasparov through “brute force”–by rapidly considering every possible outcome of every possible move on the board and calculating which gave it the best odds of success.

But brute force calculation does not work with Go because the number of calculations required is too large even for the fastest computers. This 2,500-year-old game has rules that are infinitely simpler than those in chess–each move consists of placing one stone at any open intersection on a 19 x 19 grid, with the object of surrounding and thus capturing your opponent’s stones while avoiding the capture of your own. But those rules lead to an exponentially more complex game. While chess presents players with an average 35 possible moves at any given time, Go presents players with an average 250. Each of which leads to another 250, and so on.

Read the full article at Inc Magazine

19- Jan2016
Posted By: Guardian Owl
304 Views

Google Core Algorithm Updated Continue

Hey Relax folks! The Google change this past weekend was just a core update, nothing penguin related.

Gary Illyes from Google said on Twitter this morning that the weekend fluctuations were “core algorithm” and “not Penguin.”

Many webmasters are waiting for a Google Penguin update, and we are expecting it to happen early this year. So when we see major fluctuations, some are quick to say it is Penguin.

But Google is telling us this is not Penguin but rather just common core ranking algorithm updates.

Read the full article at Search Engine Land!