There is a lot of competition in the Attention Olympics. In the Pre-Internet days, businesses only had to compete with each other to capture media viewers’ attention. With the Internet putting individuals and businesses on more equal footing, there are suddenly a...
When you think of YouTube, you think of audio, right? Well, think again. According to YouTube, as users have been spending more time at home, more of them have been looking for audio-based content (think virtual concerts, podcasts, workouts). So the media...
Seven Ideas for YouTube Videos That Sell As you map out your digital marketing strategy, it’s easy to overlook YouTube. But consider this: with over 2 billion viewers every month and rising usage on TVs, you ignore it at your own peril. YouTube’s ad choices,...
YouTube is a platform that should be of interest to any businesses wanting to sell products online. The site hosts a huge audience that is both active and engaged. YouTube boasts roughly 2 BILLION active monthly users, and each session averages around 6 pageviews....
The Benefit of YouTube Advertising: Is It Worth a Businesses Time & Effort? Online video content isn’t just the future of advertising- it’s already here. As the second largest search engine in existence after Google, YouTube receives 3 billion search queries a...
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