by Jenna | Jun 16, 2020 | search engine optimization
The internet is a big place, so to power around 30% of its websites is quite an impressive claim. It’s a claim that belongs to WordPress, which has steadily become one of the strongest forces for helping the internet function since 2003. It makes sense why...
by Allison | Jun 20, 2019 | Best Digital Marketing Insights Online, Digital Audience, Digital Trends, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Image Search Engine Optimization, Internet Marketing, optimize, search engine optimization, SEO, strategy
You spent a lot of time thinking (and probably overthinking) which images to add to your website. But the work isn’t done once you load them. You need to add ‘alt text’ (shorthand for alternative text) to them so that search engines, such as Google, will know what the...
by Jenna | Jun 11, 2019 | Best Digital Marketing Insights Online, content is king, Digital Trends, Ecommerce, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, keywords, Search Engines, SEO, strategy
The size of your website is not a direct indicator of where you land in search rankings. Bigger is not always better in a world of algorithms. Search engines, such as Google and Bing, don’t give extra credit for sites with more web copy. The copywriting itself must be...
by Jenna | May 23, 2019 | Digital Audience, Digital Search, Ecommerce, Google News, Google Trends, Guardian Owl Digital Marketing, Internet Marketing, SEO
The Google Chrome browser warns users if a website is not SSL-enabled by displaying a “not secure” message next to the URL. This, along with the proliferation of data hacking, should be reasons enough to have your site certified as secure (HTTP versus HTTPS). SSL...
by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
Search engine optimization (SEO) has been a historically intriguing and contentious subject, in part because of the misconceptions surrounding the strategy, and in part because of the many ways to approach its execution. One of the most contentious SEO elements I’ve...
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