12- Apr2018
Posted By: DPadmin
32 Views

7 marketing and promotion tactics to get your content discovered 

Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment.

According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost.

As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often gets overlooked is content promotion.

According to a survey by the Content Marketing Institute, 55 percent of B2B marketers were not even sure what a successful content marketing campaign looked like!

Content without promotion is like link building without links or creating a landing page without a call to action. That’s why promotion should take equal focus with creation.

Let’s look at seven tried-and-true content promotion strategies that will drive traffic to your content and website.

1. Paid social promotion

Paid social promotion can be one of the most precise strategies available to market your content to people who are interested in and most likely to engage with your content.

For example, by using Facebook’s Audience Insights, businesses can segment audience lists by select boundaries, such as demographics, psychographics and intent. This allows marketers to create audience segments that are more in line with their brand and specific topics of content on their website.  There are several benefits of paid social promotion:

  • Increase website traffic with relevant visitors.
  • Generate more conversions by marketing to people with high purchasing intent.
  • Familiarize users with your brand.

Even advertising content over native or display ads can help to increase brand recall for customers who come across your website in future searches. Only now, they’ll think of your brand as a bit of an authority because they’re already familiar with your brand.

Paying to promote your content over advertising channels is a good way to cut through the noise and the competition.

Paid promotion is also an excellent strategy to target users who have interacted with your website or blog in the past month. Remarketing not only increases your chance of reclaiming a missed conversion, but it also helps to foster brand loyalty by providing them useful content based on their past consumption.

Before undergoing a paid promotion strategy, it’s key to have your goals outlined. These can include increasing readership for your content or generating more conversions on your website. With these in mind, you can quantify the impact of these strategies and assess their success.

2. Targeted sharing

Facebook is no longer the business to consumer (B2C) marketing giant it once was; after its last algorithm update, it limited organic reach for business posts on the platform.

One way to reach more people over social media platforms like Facebook and Instagram is through targeted sharing.

Targeted sharing is essentially tagging someone in a post in hopes that they will share your content with their audience. Here are some ways to do that:

  • Link to people in the snippet who would be interested in your article.
  • Link to sources featured in the article directly in the snippet.
  • Directly engage industry peers with a question or point of debate in the snippet to curate conversation over a topic.

Twitter’s advanced search tool allows you to find people in your niche who are close to you geographically, using certain hashtags and more:

Instagram recently introduced a “follow” hashtag that allows users to view content in their newsfeed using a certain hashtag. This has opened up an entirely new platform for businesses to reach more customers over Instagram who are already interested in your industry.

3. Use videos over social media

Another proven method to cut through the noise on social media channels is to include videos in your content.

The statistics around video marketing are truly staggering:

  • Google states that half of internet users “search for a video related to a product or service before visiting a store.”
  • Views on sponsored videos on Facebook increased 258 percent between June 2016 and June 2017.

From my experience, including a video on a landing page can significantly increase your conversion rate. In my opinion, the demand for video content over social media far outpaces the demand for written content.

Video can also be more engaging than written content. A compounding or viral video is the definition of a gift that keeps on giving.

Of course, there’s always a caveat. Hosting a long, informative video on your content can discourage click-throughs to your landing page, especially if it’s used to promote written content. I suggest posting a teaser video, an eye-catching image or a graphics interchange format (GIF) in your content to entice users to navigate to the landing page.

4. Influencer marketing

I believe influencer marketing is one of the most underutilized tools in our industry.

Influencer marketing is powerful in theory. Not only will influencer shares expose your content to a new audience, it confers credibility in the eyes of that audience.

According to a study from MuseFind, 92 percent of people trust influencers more than advertisements or celebrities.

There are many ways to approach this strategy: You can reach out to influencers directly in your industry to share your content or engage in a promotion partnership.

Consider using tools like Followerwonk and Intellifluence to find active influencers in your industry to reach out to.

You can also mention an influencer within your content or link to them in a social media snippet to attract their attention. This increases the likelihood that they will share your content to promote their own brand. In turn, this increases your content’s quantity of shares and link opportunities.

5. Content syndication

Content syndication is not new to search engine optimization (SEO), but it’s not often the focus of many content marketing strategies. Content syndication is a great strategy to instantly expand your audience reach with little effort.

Do your research before identifying a site for syndication. Ask about their analytics to see what their visitor traffic is like and monitor keywords to identify the topics of discussion being held.

If you decide to syndicate content on sites like LinkedIn, Medium or community forums, it’s best to be picky. Only share your best content.

If you do participate in a content community, understand that half of your responsibility is also sharing other people’s content to remain an active member. This will help establish relationships across your industry for potential link opportunities and shares.

6. Link building

Link building remains one of Google’s three most important ranking factors when determining organic rank. It is a good idea to increase your content’s reach and visibility by improving its organic backlink signals.

It’s important to remember that link building needs to be strategic when promoting a specific webpage. I wouldn’t put a lot of effort into building links to a topical blog post, evergreen content or webpages that serve a valuable function in your website’s information and sales funnel.

Here are just a few basic link-building strategies to promote content to a wider audience:

  • Guest post on authoritative publications with a contextual link back to your content.
  • Engage in broken link building using manual outreach to offer more value to existing content.
  • Email industry thought leaders about a piece of your content that would be valuable to their future research.

Ironically, the best link-building strategy out there is to craft high-quality content that people organically link back to on their own. Of course, this requires promotion for people to find this content in the first place, but hopefully, you’ll get some ideas from this post to help with that.

7. Personalized email marketing

Email marketing is a great way to market to customers who are already interested in your brand. Email marketing has the benefit of increasing customer retention while also delivering shares and links right to your content.

Not everyone on your email marketing list will jump at the chance to read your next blog post. Here are some basic strategies to increase email engagement:

  • Design an e-newsletter to promote recent posts to your blog or showcase your most viral content for the month.
  • Segment subscriber lists based on their interaction with your site.
  • Personalize emails to include the name of the recipient, as well as pertinent information related to their engagement on your site.
  • Include interactive content, such as a fun GIF or video, to make emails stand out and warm up subscribers to future emails.
  • Conduct split testing on headlines and messages and measure their impact.

Final thoughts

Content marketing has taken on a life of its own as a buzzword in our industry. With reduced organic reach over both search and many social channels, it’s never been more important to focus on promotion strategies that cut through the noise and get content discovered.

Source: 7 marketing and promotion tactics to get your content discovered – Search Engine Land

08- Nov2017
Posted By: DPadmin
213 Views

How do explainer videos boost your SEO ranking? 

How do explainer videos boost your SEO ranking?

Explainer videos are becoming a very popular digital marketing tool. They are used on company websites, on the second largest search engine in the world- YouTube, and as a significant part of social media ad campaigns to create a social buzz.

Explainer videos often contain captivating visual cues and fun animation that make the visitor want to watch it till the end and share it with friends. Data from this study indicates that shoppers who view videos are 1.81 times more likely to make a purchase than shoppers who don’t.

What’s more, this website states that simply having an explainer video on your website makes you 58% more likely to achieve the holy grail of SEO – appear on page one of google organic search results page. How exactly do explainer videos achieve these seemingly amazing feats? Read on to find out.

Keeps your visitors on your website

Laptop illustration

Google’s algorithms may be unfathomable to the average user and sometimes even expert SEO agencies are unable to completely unravel the mysteries of google, however, Michelle Blake, SEO expert at Infintech Designs says “We know for sure that google keeps track of how long visitors stay on a website, as this indicates that the website has useful and engaging content. The average website visit time is 8 seconds.

An engaging explainer video can keep a visitor on your website for up to two minutes, sometimes even longer if they decide to watch it a second time.” This represents a 1500% increase in your average web visit time. This increase in web site visit time can increase your SEO ranking because it makes google classify your site as very useful.

This explains one of the ways in which having an explainer video boosts your ranking on search engine return page.

Google + YouTube is the ultimate combination

Although google may seem to eclipse other search engines, it is crucial that you rank highly on other search engines as well. Did you know that YouTube is currently the second largest search engine and the third largest social media website in the world?

The only way to show up on a YouTube search is to upload a video that could either be independent or used for a YouTube push ad campaign. A captivating and interesting explainer video gives you exposure on YouTube which in turn translates to increased website traffic.

Everybody knows that website traffic is an important factor in Google’s algorithm for SEO ranking. Although YouTube can be used as an independent digital marketing strategy thanks to its extensive reach and popularity, don’t forget to always leave information that links to your company’s webpage at the end of your explainer video.

Google SEO ranking likes video content

Google

Video content has increased in its popularity of use as a marketing tool and for regular online content. Explainer videos are a fun and easy way to learn about different topics no matter how complex.  62% of google search return always include websites with video content. This means that a person is more likely to happen upon a search result that has web content (more exposure for your company).

More importantly, it is also an indication to the fact that google places more emphasis on websites that have video content and are more likely to return a higher ranking for your website if it has video content. Even more interesting is the fact that from this search study carried out by Searchmetrics, 80% of video content returns came from YouTube.

It follows naturally that if you want your website to have a higher ranking then use video content. Improve your chances of being ranked higher than other video content when you upload it using Google’s own YouTube.

Explainer videos attract more inbound links

How do they do that? Explainer videos are sharable. Sharing your videos mean you are getting free promotions based on the fact that people love your explainer video. It is a known fact that animated videos are the most shared type of marketing content.

Shared videos mean more inbound links and more traffic to your website which will in turn increase your ranking on search return pages.

Apart from the impact on your SEO, having a cute and shareable explainer video that people share provides you with free marketing and can help create a buzz on social media for your company.

One word – video thumbnails (oops that was two words)

The appeal of the visual element can never be overstated. If your video appears in a search, google pulls up a thumbnail for it.  Thanks to the appeal of a visual cue, the searcher is more likely to click on the video thumbnail.

If you added your video metadata and created a video sitemap in addition to uploading the video on YouTube and embedding it on your website, then Google will associate the video with your web page.

This is a good way to harness the value of having a video on your webpage and converting it to increased website traffic which in turn improves your SEO ranking.

Viral videos

Technically there’s no real way to make a video go viral. You can only create a great video and put it out there while hoping that the stars align and your video goes viral. Several explainer videos have gone viral before.

A viral video often translate into thousands of views, and sometimes even millions. Again this often translates to heavy website traffic that is a significant factor for a website’s organic search ranking.

Videos in general, and particularly, a very well created explainer video is very important for web page ranking. A good SEO strategy that does not incorporate the use of explainer video is missing a huge piece of the puzzle.

While videos are not good to be used as a standalone SEO strategy, when added to other elements that affect organic search engine ranking the effect is often synergistic and can result in immediate and noticeable boosts to your SEO.

Some may argue that these effects are indirect and as such only have minimal value but the statistics show that these indirect effects when wielded properly has the capacity to result in optimal results.

Source: How do explainer videos boost your SEO ranking? | Easier

27- Sep2017
Posted By: DPadmin
170 Views

Find your target audience with YouTube video advertising

Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing.

Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific demographics and regions.

For startups and international corporations alike, the video-sharing website has become an increasingly popular place to advertise. In 2017, 20 percent of all video ad revenues in America will go to YouTube, according to eMarketer forecasts. Below, find out why so many businesses are turning to YouTube for online marketing.

1. High rate of consumption

With over a billion users, YouTube hosts nearly one-third of all the people online. And the platform reaches more 18- to 49-year-olds than any cable network in the US, according to YouTube.

With younger generations reluctant to pay for television and cable, YouTube provides a free alternative for all kinds of media content, from music videos and tutorials to vlogs and cat videos. Industry-specific and informational videos are an effective place to reach niche markets, but outreach across YouTube puts your message in front of a much broader audience.

2. Find your business’s target audience

As with other online platforms, advertisers on YouTube have the freedom to target specific regions and demographics for their advertising budget. By sponsoring specific kinds of content, your business can advertise on the types of videos most likely to appeal to your potential customers.

Nationwide and industry-specific targeting is easy with the suite of options available to advertisers. Because many viewers are logged into their personal YouTube accounts, advertisers can target specific populations based on their search history and other key data. Affinity audiences allow your business to target viewers based on categories of interests, like auto enthusiasts or do-it-yourselfers.

3. Follow your audience along the consumer journey

Depending on search terms and video content, you can target customers with different types of videos. Is a viewer already comparison-shopping for your service? Your commercial may need to emphasize reasons to choose your business. On the other hand, the same video may not be effective for your established customers.

Customer Match allows you to filter the audience for particular videos using data from AdWords and uploaded email lists. By showing specific videos to your customers and newsletter subscribers, you can reinforce brand loyalty and shape the reputation of your company.

4. Part of a diverse advertising strategy

Facebook is likely to remain the biggest player in social media, but YouTube has a solid footing with vloggers and video content. Rather than advertising exclusively on one website, it’s better to plan an inclusive strategy that includes both social media and paid search advertising on Google.

When users move between search engines and different social media platforms, it’s important to have a clear presence across the different arenas for advertising. The mobile viewers on YouTube spend 40 minutes in an average session. Advertising directly on YouTube allows your business to reach your audience when they aren’t actively on Facebook or interacting with search engines.

5. Measurability

Unlike other forms of advertising, online ads provide detailed information about the effectiveness of each listing. Exposures, click-through rates, bounce rates and conversions are just a few of the critical data points that would be nearly impossible to objectively measure with radio, billboards and conventional alternatives.

With data about which ads are most effective, your business is better able to tailor promotional and marketing strategies in the future. The relative success of certain ads can serve as market research into the selling points and products most important to consumers.

6. Audience research

Unlike with conventional television, YouTube advertisers can allow viewers to “skip” after the first few seconds of a commercial. While millennial viewers skip videos nearly 60 percent of the time, according to a survey from LaunchLeap, that isn’t necessarily a bad thing for advertisers. Viewers eager to skip after the first few seconds likely aren’t interested in the product or service, and platforms like TrueView allow you to pay only for the content watched to completion.

The data about which viewers click “skip,” on the other hand, can be beneficial for evaluating the success of different marketing strategies. You can even learn how long viewers continued to watch, whether they skipped immediately or after a certain point in the commercial.

The major benefits of advertising on YouTube parallel the advantages of other online marketing strategies. Unlike billboards and other tangible forms of product promotion, online advertising is easily scalable to fit any budget. A higher available budget can be used for a higher level of exposure and views. On the other hand, a small budget can be specific for targeting a niche industry or interest group.

YouTube video advertising is just one of many important elements for promoting your company’s presence online. Make the most of this vibrant social network by making sure that your business is a visible participant.

Source: Find your target audience with YouTube video advertising

11- Jul2016
Posted By: Guardian Owl
361 Views

Redesigning the Remote: How Online Video Changes the Way Viewers Tune In – Think with Google

Video used to be confined to a TV screen in the living room. If people wanted to watch the game, snuggle up with a romantic comedy, or see what was happening in the world, they picked up a remote and flipped through the channels.

Mobile has changed all of that, allowing viewers to tune in from virtually anywhere and at any time. According to a recent study, one in three adults between ages 18 and 54 use their smartphone as their primary device for watching online video.1

These new viewing habits have changed the nature of in-home viewing. Half of YouTube users who watch YouTube videos on their smartphones watch while at home.2 But just because people can watch on mobile doesn’t mean they’re only watching on mobile. In fact, the time people spend watching YouTube on a TV screen has more than doubled year over year.3

One in three adults between ages 18 and 54 use their smartphone as their primary device for watching online video.

Related Story

Evolution of TV: Reaching Audiences Across Screens

As TV content shifts to internet, audiences fragment, creating complexities for distributors, programmers, and advertisers.

To learn more about the role of online video in people’s lives today—and what that implies for brands—Google partnered with Flamingo and Ipsos Connect to conduct a survey and interview consumers about how they watch and where. We found that people use different screens for different reasons, including the type of content.

Whether people want to master a specific look or to see who won on last night’s awards show, those who watch beauty, fashion,4 entertainment, and pop culture5 YouTube videos prefer to watch on their smartphones. “The day after the Oscars, I watched a ‘top moments from last night’ kind of video on my way to work,” says Jim in New York.

“I like watching beauty videos by bloggers on my phone when I’m putting on my own makeup,” says Veronica in Chicago. “It’s kind of like talking to a friend when I’m getting ready.”

 

Mobile Has Changed The Way We Watch | YouTube Advertisers

For travel6 and food7 videos, people primarily watch on their desktop or laptop. “I watched a video about Patagonia on my computer,” Kylie in New York says. “I was already on my computer going through some emails and stuff, and it came up on my inbox.”

People who watch beauty, fashion, entertainment, and pop culture YouTube videos prefer to watch on their smartphones.

TV is still where people turn most often for news,8 sports,9 and comedy,10though. For some people that were interviewed, group viewing works best with a larger screen. “We cast a lot when we have people over, mostly just funny or entertaining YouTube videos,” says Paul in Chicago. “A big group of our friends will come over and we’ll each go round sharing our favorite videos on the TV screen.”

What this means for your brand

Related Story

How Online Video Influences Your Audience

Understanding how the rise of mobile video can help improve your brand metrics.

The consumer shift to mobile creates significant new opportunities for your brand to connect to your audience. Here are two ways you can plan for this world that’s driven by preferences and online video trends:

  • Follow the video: Your consumers are following their passions with online video, from their smartphones to their computers to their TVs. Ask yourself: Can people watch your videos on all devices? Are you thinking holistically about video on all screens?
  • Understand the context: Think about what’s happening in the moment when consumers are watching your ad. Where are they? What are they doing? What device are they on? Figure out what is likely to be their mindset in that moment, and choose the best ad format, length, and placement accordingly.

Watch this video to learn more about how to adapt your online video content to reach your consumer:

 

The Near Frontier of Mobile Video | YouTube Advertisers

 

Sources
1 Google/Ipsos Connect, “Cross-device Viewing Behavior Study,” U.S., n=2,397, among adults aged 18–54 who go online at least monthly and watch online video, Feb. 2016.
2 YouTube Data, 2016.
3 Google/Ipsos Connect, “Cross-device Viewing Behavior Study,” U.S., n=2,091, among adults aged 18–54 who visit YouTube at least monthly, Feb. 2016.
4 Google/Ipsos Connect, “Cross-device Viewing Behavior Study,” U.S., n=580, among adults aged 18–54 who go online at least monthly and watch Beauty & Fashion content at least monthly on YouTube, Feb. 2016.
5 Google/Ipsos Connect, “Cross-device Viewing Behavior Study,” U.S., n=569, among adults aged 18–54 who go online at least monthly and watch Entertainment & Pop Culture content at least monthly on YouTube, Feb. 2016.
6 Google/Ipsos Connect, “Cross-device Viewing Behavior Study,” U.S., n=1,984, among adults aged 18–54 who go online at least monthly and watch Travel content, Feb. 2016.
7 Google/Ipsos Connect, “Cross-device Viewing Behavior Study,” U.S., n=2,171, among adults aged 18–54 who go online at least monthly and watch Food & Recipes content, Feb. 2016.
8 Google/Ipsos Connect, “Cross-device Viewing Behavior Study,” U.S., n=2,328, among adults aged 18–54 who go online at least monthly and watch News content, Feb. 2016.
9 Google/Ipsos Connect, “Cross-device Viewing Behavior Study,” U.S., n=1,919, among adults aged 18–54 who go online at least monthly and watch Sports content, Feb. 2016.
10 Google/Ipsos Connect, “Cross-device Viewing Behavior Study,” U.S., n=2,298, among adults aged 18–54 who go online at least monthly and watch Comedy content, Feb. 2016.

 

Source: Redesigning the Remote: How Online Video Changes the Way Viewers Tune In – Think with Google

18- Feb2016
Posted By: Guardian Owl
249 Views

SEO is a Long-Term Investment- Marketers Feel Pressure

Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby for Searchengineland provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.

Even though SEO is a long-term investment, marketers often feel pressured to show progress quicklyWhen you start at a new company as the SEO specialist or pick up a new client, one thing everyone wants is to see quick results. The fact that SEO takes time can be a struggle as you try to show value while also satisfying your own desire to make an impact.

Here are a few SEO techniques that will let your colleagues or clients know you are the real deal, bringing value with your expertise.

1. Win With Featured Snippets

Winning a featured snippet spot can have a huge impact, bringing organic traffic to a page. Although getting featured in the quick answer box is not guaranteed, there is a pretty simple formula for optimizing your content for it.

Even though SEO is a long-term investment, marketers often feel pressured to show progress quicklyStart by going to the Google Search Console to find rankings for queries that contain a question — you can do this by filtering for queries containing “how,” “what” or “why.”

Once you have a list of keyword phrases, check search volume and prioritize your list, focusing on the keywords with the highest search volume. If you do not currently rank for any question-related keywords, think of a simple question you can answer, and create the content to answer that question.

Increase your chances of being featured in the quick answer box by making on-page improvements:

  1. Provide a detailed answer in a bulleted or numbered format that specifically answers the question posed by the search query.
  2. Add a video to the page that answers the question (with transcription).
  3. Add additional information that adds more value to the page for the reader.

Once your content has been revised, submit it to be indexed, and share it on Google Plus, so that the changes are noticed quickly. To learn more about optimizing for featured snippets, check out this article by Eric Enge.

2. Optimize Existing Content

It is much easier to improve a strong existing page’s ranking a few spots in the SERPs than it is to get a new (or poorly ranking) page to show quick results.

Knowing that you see the biggest bumps in traffic when you get into the top three results, target content ranked in position 3 to 10. Improving bounce rates or building on pages that are converting can also be a great way to see big gains from a small time investment.

There are several ways to identify which pages to focus on:

  1. Going back to the Search Console, sort keywords by rank to find keywords ranked between 10 and 3.
  2. Looking in Google Analytics, find pages with a high bounce rate but decent traffic.
  3. Also in Google Analytics, find pages with high conversion rates. Check what keywords are driving traffic through Search Console, and focus on optimizing for those keywords.

What can you do to improve these pages and see results quickly? Here are some ideas

On-Page Optimization

  • Modifying the basic on-page ranking factors to improve search engine optimization.
  • Find internal pages that are related to your target pages, and create new internal links from the related pages to the target pages.
  • Share on Google Plus and submit to Google to be crawled.

Crowd Source Content For Quick Links

One way to quickly improve a page’s content (and possibly gain links) is by reaching out to influencers. Keep it simple by asking influencers to contribute to a page you are trying to improve.

For example, if you have a page you wrote about the best places to eat in Austin, you could reach out to food bloggers in Austin and ask them for their opinion on the best new restaurants.

Even more effective is to ask them if they have a blog post about those specific restaurants that you can link to. They will gladly give you content to link to while you get more content to add to your page.

Once the updates are made, let the influencers know by email and via Twitter. This can result in additional social shares and possibly links for the influencers. You can also use this technique when you are creating a brand-new page.

Optimizing For Search Intent

I often find pages ranking well for queries that do not fit the page. For example, I might see an article ranking for queries related to “finding influencers” that is really more focused on how to reach out to influencers. Fixing this will likely improve rank and lower bounce rate.

  1. If the page does not rank for other keywords, and the keywords currently driving traffic are strategic for your site, rewrite the article completely focusing on those keywords.
  2. If you want to maintain the article, you can add a section to better answer the query that it already ranks for.
  3. If the information that would match the search intent does not belong on the page, write a new page that answers the questions, and link to it from the ranking post with keyword-rich anchor text.

3. Improve Rank For Converting Pages

Look at Google Analytics to find the pages that are converting. Use Search Console to find the keywords driving traffic to that page. You can also look at paid campaigns to see top-converting keywords.

Focus on these keywords and pages to see quick results and really prove the value in SEO.

4. Find Competing Content

Check your site for several pieces of content on the same topic and combine the pages. Make sure to redirect URLs so that there is only one page.

5. Fixing 404 Errors

There are several tools that make it easy to find 404 errors. You can fix links by reaching out to site owners that have the broken links or redirect the broken URL to a live page.

Final Thoughts

While SEO is a long-term investment and can take time to show results, there are always a few things you can do to show quick value. I have included only included a few opportunities here, but there are many other techniques like using other sites to get content ranking quickly. What are some of your techniques to get quick results?

is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.

Source: Quick Wins To Beat The SEO Waiting Game

15- Feb2016
Posted By: Guardian Owl
261 Views

Made with Code – Girls share their stories of Love

Things you LOVE are made with CODE. Less than 1% of girls study Computer Science; I want to make a difference in changing that statistic. From fashion, film, technology, etc. things you love are Made with Code.

– Some statistics to think about-

-In the United States, 74% of girls express interest in ScienceTechnology, Engineering, and Math (STEM) in middle school.
-In high school, only 0.3% girls plan to major in Computer Science

-Computer Science jobs will be the highest paying sectors over the next decade, paying almost $15k more than average.