by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
What is PPC? Pay-Per-Click advertising is a form of online advertising in which you pay a certain fee each time someone clicks on one of your ads. In simple terms, if you create ad copy that contains the word “summer shoes”, and your target audience is women, PPC can...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Keyword Rankings Are Meaningless: Learn How to Grade Your SEO Measure organic success with relevant metrics. Image credit: relif | Getty Images Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. In an age of artificial intelligence (AI), the...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider. Just the other day I was showing a cool site that I’d just found to a (very...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check...
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