When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows that there...
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go beyond raw search volume data to metrics that This is not supposed to be just another keyword research post. This post is about going beyond raw search...
Is one or your clients about to split? Here are some common reasons clients decide to fire their SEO agency and actions you can take to prevent it. The agency-client relationship can be fragile. This can be especially true of SEO agencies, given the long-term...
If you aren’t seeing that success you expect from your paid search marketing campaigns, check to make sure you aren’t making these critical mistakes. Have you ever noticed how often someone will complain that something “doesn’t work” if they don’t...
Pay-per-click (PPC) is an advertising model where you pay a small amount of money each time someone clicks on your ads. It’s currently attracting the largest percentage of search traffic. If you aren’t running pay-per-click marketing campaigns, you’re obviously...
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