by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded,...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric,...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. “Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a...
by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a colleague in the pay-per-click industry confessed that he wasn’t aware of...
by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research, too, you’ll be in a commanding position. As our discipline evolves...
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