by Guardian Owl | Apr 19, 2018 | Digital Insights in 2020
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time. It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Viral marketing and building a social media following are common initiatives among startups and established businesses alike. Every executive and entrepreneur thinks they need to create a viral piece of content and get extremely lucky to win viral publicity. But if...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Would you like more traffic to your website? Of course you do. I have yet to meet a business owner who doesn’t. And yet, most small business owners aren’t doing any search engine optimization for their websites. Only 28% of them – about one out of every four – do...
by Guardian Owl | Apr 12, 2018 | Best Digital Marketing Insights Online
Digital marketing is like playing the drums; everyone thinks they can do it. Inevitably, the layman writes content stuffed to the brim with a target keyword and cannibalizes his/her own webpages by using the same five keywords across all of their webpages. As...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Pay-per-click (PPC) advertising remains an effective way to grab the attention of your target audience and drive them back to your site so they can engage with your products and services. Obviously, the higher your ads appear to the top, the more likely that someone...
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