6 SEO Trends To Watch Out for in 2018Â
The world of search engine optimization (SEO) is indeed ever-changing. From algorithm updates to new SERP features to more sophisticated search tools, we have seen a lot of developments and changes in the SEO field over the past recent years. These shifts in the industry have not only revolutionized the way people conduct search, but […]
3 SEO tasks to start 2018 off with a bang
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your year. I’d like to help you start […]
7 Factors Google Uses To Evaluate Links For SEO
Inbound links are one of the most powerful assets in the world of online marketing. Every link pointing to your website passes authority to your site, making it more authoritative and trustworthy in Google’s eyes. The higher your website’s perceived authority, the higher it’s going to rank in searches, which means more traffic and brand visibility. Thankfully, […]
61% of companies’ name “growing SEO†as their biggest priority in 2018Â
Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research. Online marketing and SEO firm Reboot sought to investigate how companies feel toward marketing in 2018 – establishing what is a priority, challenge and trend. Key findings include: • […]
9 Bad SEO Habits to Leave in 2017
As we enter 2018, it’s time to say goodbye to some old SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Below is a list of the top nine habits that need to be kicked to the curb. 1. Creating One Page for Each Keyword […]
SEO BasicsÂ
85% of consumers search for local businesses on the internet. That fact, more than anything else I’ll say in this article, explains the importance of SEO. As I said last week, there are a variety of internet marketing strategies that can help your business get found online. But one of the most important is organic […]
5 SEO Risks Worth Taking (Plus 3 You Must Avoid)
There are almost always risks involved when optimizing a website. Say you’re planning on re-platforming your website with a new site design and URL structure change; you risk the rankings that you currently have. They could plummet, or maybe not — it’s a risk you have to weigh. But the risk of decreasing the SEO […]
How To Start An SEO Campaign With (Almost) No Money
If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens of thousands of dollars a month to manage a campaign, and hiring a new full-time manager and/or a suite of specialized contractors to help you execute the work could cost you […]
What the development of visual search will mean for SEO
The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by instant gratification, visual search can open the door toward “snap and surf†purchasing, streamlining the search […]
Why Building a Brand Is the Most Viable SEO Strategy in 2020
Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized†for improper conduct, only to resurface a few weeks later. Small brands, on the other hand? Never get the benefit of the doubt. Need to earn twice as many links. And never resurface. Ever. And this is only accelerating. It’s only getting more pronounced. […]