by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that can sink your SEO ship. Search engines use highly developed bots to crawl the web looking for content to...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images. PDFs and PDF Viewers Many...
by Guardian Owl | Jun 29, 2017 | Best Digital Marketing Insights Online
Pixabay SEO Dashboard SEO is a complex topic that sounds simple, so let’s clarify what it means before we get into the meat of the issue. SEO stands for search engine optimization. Search engine optimization refers to how search engines determine which links are shown...
by Guardian Owl | Jun 27, 2017 | Digital Insights in 2020
Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX — run by Search Engine Land’s parent, Third Door Media — is a conference series designed to highlight the reach and opportunities that can be achieved through...
by Guardian Owl | Jun 15, 2017 | Digital Insights in 2020
With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months,...
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