by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it. OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For...
by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
You may have heard a voice search revolution is upon us. It seems a new article pops up every day saying marketers need to drop everything and get in line. Usage is up and rising, but does that mean more opportunities for marketers? Google Home My family of five in...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
A research from OMD China tracked search behaviors of 150 individuals for two weeks across all their devices to understand what truly works for search advertising. Search remains an essential component of every marketer’s arsenal, yet in China there is little...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were...
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