Optimize for voice search by keeping it short and to the pointÂ
Contributor Dave Davies explains the many layers and aspects of Google Voice Search and how to optimize your content for it. OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn. For those of us in the search engine optimization […]
What 3,000 voice search queries tell us about the ‘Voice Search Revolution’Â
You may have heard a voice search revolution is upon us. It seems a new article pops up every day saying marketers need to drop everything and get in line. Usage is up and rising, but does that mean more opportunities for marketers? Google Home My family of five in the suburbs of Chicago, Illinois, has been using […]
What the development of visual search will mean for SEO
The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new revenue stream for e-commerce stores, visual search could completely alter consumer habits and purchasing decisions. In a world driven by instant gratification, visual search can open the door toward “snap and surf†purchasing, streamlining the search […]
6 facts to nail your PPC strategies in 2018 | Marketing Interactive
A research from OMD China tracked search behaviors of 150 individuals for two weeks across all their devices to understand what truly works for search advertising. Search remains an essential component of every marketer’s arsenal, yet in China there is little understanding of the practice beyond spends, keywords and bidding. Bhasker Jaiswal, managing partner of marketing sciences […]
How To Write Compelling Ad Copy
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and it has worked beautifully for years. […]
Google Says Progressive Web Apps (PWAs) Have No Advantage In Search
A Google Webmaster Help thread has someone saying that his vendor is pitching him on making a PWA, progressive web app, for his web site, over responsive because Google prefers PWAs and will thus rank them better. Google’s John Mueller said this is false and said in plain English, “PWAs currently don’t have any advantage in Google […]
Take My Advice: Stop Taking So Much SEO Advice
If you want to be truly successful in SEO, you need to stop taking so much SEO advice. Here’s why. There’s no shortage of SEO advice to go around. Heck, I’ve made a career out of it. I’ve listed hundreds of strategies companies can use to improve their rankings in search engines, and have provided updates as SEO […]
How to make sure your local search marketing is up to scratch | Search Engine Watch
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business†refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service […]
Why Machine Learning Is Key to the Search Marketing of Tomorrow
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems. Advertising has changed a lot over the years. There was a time when machine learning, automation, and software-based marketing tech stacks weren’t a “thing.†But now we’re past the days of just radio, outdoor, print, […]
The best SEO strategy you’ve probably never heard of
Search, Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many marketers, except maybe those in the IT and web design industries. It has always been challenging for any business, big or small SEO budget, to get found in Google’s organic search, but this has recently changed. Alterations […]