Google Optimization Score Now Available for Display
Google Ads Optimization Score Now Available for Display Google’s Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on prioritizing improvement opportunities. The Optimization Score is an estimate by Google on how well your Google Ads account is set to perform. The score runs from 0% to 100%, with 100% […]
To Follow or No Follow Links
For years people inside and outside of the search engine industry have misunderstood “no-follow” links. Recently, it has became more defined by Google and should allow online publishers to be more cognizant of optimization opportunities. For ages, “Nofollow” value attributes on links have provided online publishers with a straight forward way to share with search […]
Why Google Shopping is dominating retail search marketingÂ
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages […]
How To Write Compelling Ad Copy
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were ready to buy and it has worked beautifully for years. […]
How blockchain will impact search marketing
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to […]
How to make sure your local search marketing is up to scratch | Search Engine Watch
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business†refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service […]
Why Machine Learning Is Key to the Search Marketing of Tomorrow
Learn how machine learning and automation are empowering search marketers today and how it can tackle digital marketing’s data problems. Advertising has changed a lot over the years. There was a time when machine learning, automation, and software-based marketing tech stacks weren’t a “thing.†But now we’re past the days of just radio, outdoor, print, […]