by Jenna | Dec 9, 2019 | Google Ads, Google Adwords, Google News, Google Trends, Google Updates, search engine optimization
Google Ads Optimization Score Now Available for Display Google’s Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on prioritizing improvement opportunities. The Optimization Score is an...
by Jenna | Sep 15, 2019 | Google Ads, Google AI, Google News, Google News, Google Search Console, Google Trends, Google Updates
For years people inside and outside of the search engine industry have misunderstood “no-follow” links. Recently, it has became more defined by Google and should allow online publishers to be more cognizant of optimization opportunities. For ages,...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded,...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. If you’ve heard of Bitcoin then you most likely have heard of blockchain, the...
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