by Guardian Owl | Apr 19, 2018 | Digital Insights in 2020
This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. According to recent SEMrush research, finding the balance between the creative element and search optimization is the most challenging task for copywriters. Some...
by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
Here are nine ways we know that search engines are currently using machine learning and how it relates to SEO or digital marketing. When we first started hearing about machine learning in the early 2010s, it seemed scary at first. But once it was explained to us (and...
by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
There’s a joke that asks, “Where should you bury something that you don’t want people to find?” Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google...
by Guardian Owl | Jun 15, 2017 | Digital Insights in 2020
From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using the system are considering making the move. However, it is...
by Guardian Owl | Apr 10, 2017 | Best Digital Marketing Insights Online
“So what actually is SEO?” “How do you get started in SEO?” As the owner of a Search Engine Optimization company, I get asked these questions everyday, and the answer is always changing! Search Engines make algorithm changes constantly...
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