by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
In January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates a soothsayer. But he couldn’t have foreseen the kind of content that would dominate the online...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Keyword Rankings Are Meaningless: Learn How to Grade Your SEO Measure organic success with relevant metrics. Image credit: relif | Getty Images Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check...
by Guardian Owl | Jun 27, 2017 | Digital Insights in 2020
In boosting your search engine ranking, it’s almost criminal to exclude social media marketing, especially given its pervasive presence online. Last year, nearly 70% of people worldwide used social media in one form or another. Also in 2016, 2.34 billion people...
by Guardian Owl | Jun 15, 2017 | Digital Insights in 2020
With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months,...
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