26- Jan2018
Posted By: DPadmin
43 Views

8 game-changing SEO trends that will dominate 2018

With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ever-changing nature of the rules of the game.

As search engines strive to improve the quality of search results, some ranking factors shift shapes, others fall into oblivion, and completely new ones arise out of nowhere. To help you stay ahead of the game in 2018, here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.

1. The rise of SERP features

Are you assuming a #1 organic ranking is the way to get as much traffic as possible? Think again. Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing searchers’ attention and clicks from organic listings.

And it’s only fair if you consider the evolution the Google SERP has been through. It has gone all the way from “10 blue links”…

… to something that makes you feel like you’re part of a Brazilian carnival.

What can you do about it?

With the evolution of SERP features, it’s critical that you (a) track your rankings within these features, and (b) monitor the features that show up for your keywords and are potentially stealing traffic from you. You can do this with SEO PowerSuite’s Rank Tracker by simply starting a project for your site. The tool will track 15 Google SERP features, along with organic results. The Google SERP Features column will show you all features triggered by your keywords, with the ones you rank in highlighted in green. Additionally, you can measure the volatility of SERP features day-to-day under the SERP Analysis tab.

Based on this data, analyze the opportunities that SERP features pose. Can you squeeze into the local pack? Can you get a featured snippet for this query? How about a Knowledge Graph panel? Which brings us straight to the next point:

2. Structured data

Structured data is a way of formatting HTML that uses a specific vocabulary, telling search engines how to interpret content — and how to display it in the SERPs.

Google’s never officially confirmed structured data is a ranking signal — and in itself, it likely isn’t.

Why bother, then? Glad you asked!

Structured data lets you enhance your search listings in several ways: Think Knowledge Graph panels and rich snippets. The latter can increase your listings’ CTR (click-through rate) by 30 percent. Multiple real-life experiments show an increase in clicks boosts rankings.

With search results getting more diverse, you can’t ignore the opportunity to stand out. In fact, you’d better get at it right now, before a competitor does.

What can you do about it?

Go on and do it, really. There are several structured data formats, but most SEOs stick to Schema.orgThis step-by-step guide to Schema for SEO is a good place to start. Once you’ve implemented the markup, track whether rich snippets show up for your site with the Rank Tracker tool mentioned above.

3. Survival of the fastest

Speed is big. Not only is it a ranking signal; it’s a major UX factor. UX, in turn, impacts rankings. It’s a loop of sorts!

But how fast is fast, exactly? Google expects pages to load in under three seconds. Here’s what you can do to get there.

What can you do about it?

First, take Google’s page speed test. The test is integrated into WebSite Auditor and available in its free version. Just launch WebSite Auditor and create a project. Jump to Content Analysis and specify the page you’d like to test. In a moment, you’ll see a selection of on-page factors calculated for you. Go to Technical factors and scroll to Page speed (Dekstop).

For any problematic factor, click on it for an explanation and how-to-fix advice.

4. Relevance 2.0

Increasingly, it’s getting harder to convince Google you have great content when you really don’t (and easier to get penalized for trying). There are a number of ways Google assesses content quality, one of them being Latent Semantic Indexing. By looking at billions of pages and terms used in them, Google learns which terms are related and builds expectations as to the terms that are likely to appear in a given context. This helps Google decide whether a piece of content is “comprehensive.”

With RankBrain, Google may further analyze the best-performing search results (according to Google’s user satisfaction metrics) and look for similarities between them. These shared features, such as usage of certain terms, may become query-specific ranking signals for the given search term.

What can you do about it?

How do you make sure your content is comprehensive? By researching the top-ranking pages in your niche and looking for the features they share, just like RankBrain does. Clearly, you can’t do this manually for each term, so here’s a simple framework that uses WebSite Auditorand its TF-IDF tool.

In WebSite Auditor, jump to Content Analysis > TF-IDFand select a page. The app will go to Google’s search results, analyze the 10 top-ranking pages and calculate a TF-IDF score for each term used on each page. As a result, you’ll get a list of relevant terms and phrases, sorted by the number of competitors that use them.

You can implement the recommended changes and edit your page right in WebSite Auditor’s Content Editor.

5. Voice search is the real deal

Still skeptical about voice search? Consider this: Google reports that 55 percent of teens and 40 percent of adults use voice search daily; and, according to Google’s Behshad Behzadi, the ratio of voice search is growing faster than type search. Voice search calls for a whole new keyword research routine: Voice searchers use normal, conversational sentences instead of the odd-sounding query lingo.

What can you do about it?

Rank Tracker is a great help in researching questions voice searchers are likely to ask. Launch Rank Tracker (free version is fine), jump to Keyword Research, and press Suggest Keywords. Pick the Common Questions method from the list, and type in your keywords.

In a minute, you’ll end up with hundreds of questions you can target!

6. Mobile is unignorably big

With the rise of voice search, over half of Google searches coming from mobile devices, the impending mobile-first index, and mobile-friendliness being a ranking factor, you simply can’t afford to ignore mobile SEO anymore.

What can you do about it?

First off, check if your pages are mobile-friendly. Google’s mobile test is available in WebSite Auditor, under Content Analysis. Enter the URL of the page you’d like to test, switch to Technical factors, and scroll down to Page usability (Mobile).

Click on the problematic factors, if any, for how-to-fix advice. Forward the tips to your dev team, and re-run the test once the improvements have been made.

7. ‘Linkless’ backlinks

For years, links have been the trust signal for search engines — one that SEOs spent the most time on optimizing (and often manipulating). But times are changing, and linkless mentions may be becoming an off-page signal of equal weight.

Search engines can easily associate mentions with brands and use them to determine a site’s authority. Duane Forrester, formerly senior product manager at Bing, confirmed that Bing is already using unlinked mentions for ranking. This patent and many SEOexperts’ observations are reason enough to believe that Google may be doing this too.

What can you do about it?

In addition to a backlink checker, use a web monitoring tool to find mentions of your brand and products. Awario is perhaps one of the best apps for this, with their own real-time index of the web and the Reach metric that lets you see the most authoritative mentions first.

8. An increasingly personalized SERP

Personalized search results aren’t just based on the traditional ranking factors, but also on the information about the user (such as their location, search history or interests).

Google, Bing and Yahoo all personalize their search results in multiple ways. Back in 2011, an experimentshowed that over 50 percent of Google searches were being personalized; that number has likely only gone up since.

What can you do about it?

Don’t panic: Personalization doesn’t have to work against you. When someone searches for your target keyword for the first time, you’ve got to do your best to appear among the top results in the unbiased SERP. If the searcher clicks on your listing, you’re becoming their preferred entity, and their subsequent searches will most likely include your site as the top result.

One thing to keep in mind is to ensure your rank tracking is accurate. Rank Tracker will check your rankings in a depersonalized way by default, so there’s no need to set up any extra prefs. But if you’re looking to see unbiased results in your browser, make sure you’re using an Incognito/Private mode.

Source: 8 game-changing SEO trends that will dominate 2018

11- Aug2017
Posted By: DPadmin
170 Views

How to Get Your Top Competitor’s Keyword Structure

Stop spending hours manually researching keywords. Check out this simple and effective automated solution to help you create a winning keyword structure.

Every successful online business begins with a strong SEO campaign. Every strong SEO campaign begins with a winning keyword structure.

SEO experts know that building a working keyword structure is always a challenge.

First, you search for keyword ideas. With automated tools and apps, proven methods, guides, and recommendations, keyword research is now a less tedious task than it was in the past.

After mastering keyword research, you need to smartly spread your collected keywords across your webpages. This part can be tricky. Even powerful keywords don’t work for you if you put them in the wrong place. SEOs spend tons of time testing and researching keyword behavior.

Finally, comes the testing phase. By trial and error, you’ll get a working keyword structure.

This takes too long.

What if you could get a tested, proven, and crystallized keyword structure before adding it to your website?

Luckily, this is possible.

Your competitors have already managed to build a keyword structure and reach the top of the search results. Nothing is stopping you from doing the same! Your SEO fate rests entirely in your hands.

Why would you spend hours manually researching their keyword structure when you could simply use an effective automated solution that turns this job into a piece of cake?

Meet the free Topvisor grouping tool.

How Does Topvisor Keyword Grouper Work?

Keyword grouping by page relevance spreads keywords across website pages exactly as they rank and display in the applied search engine and location. The algorithm is based on the relevant pages.

A relevant page is a page of a target website that appears in the search results for a specific keyword. The keyword grouper groups out a keyword pool by matching keywords with the relevant pages. As the result, you get a comprehensive keyword structure based on page relevance.

1. Getting Started with the Topvisor Platform

Topvisor

Topvisor is a multi-feature platform that includes much more than just a keyword grouper. To get started, create your first project. Enter a competitor’s URL as a project URL.

2. Keyword Research

Keyword research

If you don’t have a pool of keywords already, it’s high time you get it. You can use your favorite tools or try paid and free Topvisor tools. On the Keywords page, you may try Keyword research tool, Keyword suggestions tool, or a free Magnet tool to pool keyword ideas.

It’s highly recommended to do a bit of a manual research. Look through competitor’s web pages, analyzing text and titles. It can take some time, but it’s worth it.

3. Filter by Search Volume

Filter by search volume

One of the most efficient ways to check if a keyword will work for your website is to get its search volume. You can run a Search Volume tool on the Keywords page. In a couple of minutes, the tool will pull data for you.

Leave only powerful keywords. Move weak keywords to Trash.

4. Track Keyword Rankings

 Track keyword rankings

To provide you with a comprehensive keyword structure, Topvisor keyword grouper needs a list of relevant pages. To get them, move to the Keywords dynamics page and run an instant keyword check.

Topvisor Rank Tracker will match keywords with the competitor’s website relevant pages that show up in the search results and pull a rank for each page. It takes 5 minutes or less.

If a website doesn’t show in the search results or shows beyond the set tracking depth, the tool won’t be able to match a relevant page to a keyword. The maximum Google rank tracking depth in Topvisor is 1,000.

5. Grouping Keywords by Relevance

Grouping keywords by relevance

This is where the magic happens.

Get back to the Keywords page and run the Keyword Grouper. The tool will move the keywords that have common relevant URLs into separate groups. The process is instant. It takes a couple of seconds before you get your keyword structure.

Keywords that don’t have a matching relevant URL will be moved into a separate group named ‘No relevant URL’. Keywords excluded from the ranking report on the previous step are moved to the ‘Not tracked’ group.

6. Adopting Keyword Structure

Adopting keyword structure

With the help of keyword tools, you can get a complete keyword structure and save a lot of time. Analyze the results you received and decide which keywords are the best for your business.

Remember that keywords work well only in high-quality content. Make sure that your website is user friendly and provides practical information for your clients.

Summary

By trusting proven automated algorithms you can save both money and time.

What’s more, tools exclude a chance of human mistake. This means that you won’t have to spend hours testing your results.

The best way to get a perfect working keyword structure is to combine algorithms with your own expertise and creativity.

Source: How to Get Your Top Competitor’s Keyword Structure