26- Sep2017
Posted By: DPadmin
361 Views

11 Strategies for Optimizing Your Amazon Product Listing

You just need to keep focused and follow some consistent strategies.

Amazon is the biggest online marketplace that can help many retailers sell their products online. However, ranking high on Amazon requires a better understanding of the Amazon product ranking algorithm, A9.

To boost your product’s visibility on Amazon here are 11 tactics that can surely raise your conversions and will help to improve your ROI.

1. Make products available for Amazon Prime.

Amazon’s revenue from prime members extends well beyond subscription fees. Recently, it was estimated that Amazon brought in about 90 percent of revenue from prime subscriptions.

Why select a product that ships at a low speed with an additional cost when you could purchase a product with fast and free shipping?

To give a lift-off to your product’s visibility, you need to make it eligible for Amazon Prime. If you are unable to ship from a warehouse, you can make your items fulfilled by Amazon Fulfillment (FBA). This means that you ship your products to Amazon’s warehouses and they will take care of shipping, handling, and returns.

But unfortunately, FBA fees are generally not expedient for sellers. You can use their FBA calculator in order to calculate the accurate fees and determine if this process is for you.

Use a warehouse (or garage) of your own, as seller fulfilled prime area. This course of action has been introduced by Amazon which allows merchants to ship from their warehouses directly. This saves the fees and cuts the cost to you of FBA fees. You can find out more about the program on Amazon’s YouTube Channel.

2. Optimize product title.

Noticeably, your product title will have the greatest influence on product performance in search. According to Amazon, your title should include components such as:

  • Brand
  • Product type
  • Product line
  • Size
  • Color
  • Quantity
  • Material or key feature

Your product title might look like this:

Brand Name + Series Name + Model Name + Form Factor + Unique Identifier (color, capacity, pack size, etc).

An example of good product title optimization.

Look below at some of the useful ways to optimize Amazon product titles.

  • Use special characters like & – etc. to add some style and break up phrases naturally.
  • Make the length around 80 characters of your product title.
  • Product titles should be filled with the product information and its distinguishing features rather than with rebate offers, keywords, claims, sales messaging or anything else. An example of a perfectly executed product title is KIND granola that offers useful information relevantly with proper naming convention.

This is an example of a clear and an informative title that is listed favorably by Amazon and clicked-on without hesitation by potential customers.

3. Optimize product description.

Get HTML text formatting and images into your brand registered products description with Amazon’s enhanced brand content.

The advantage of enhanced brand content is that you can spark your listing page with more graphics and visuals. Thus it will become easy for potential customer to read through and it also enables you to break up your product page into logical sections with headers.

You should also get some more visuals, photography and infographics prepared for EBC content instead of using same images in the image carousel on your listing because all EBC content is checked by people at Amazon.
If your brand is registered then you would create your enhanced brand content into your seller central account as:

An example demonstrating how to create your enhanced brand content into your seller central account.

Look at some of the below mentioned ways that can help you in optimizing your product description.

  • Use capital letters to spotlight features.
  • Add powerful taglines to split the description to make it easily readable.
  • Explain why consumer is going to love your product by giving your product a narrative.
  • Use explanatory language (e.g. vigorous, effective, strong, beautiful and smooth).

4. Optimize for Amazon SEO.

The first step is to understand Amazon’s search algorithm (A9) to rank your product at the top of SERPs. Amazon sorts results by relevance and performance factors.

Use Amazon keyword research tool like Sonar to make suggestions according to search queries of Amazon shoppers, research keywords relatively and know the actual search volume of keywords on Amazon.

  • Include relevant keywords and use long tail keywords in your listing text.
  • Create your bullet points between two-three lines each. Use HTML and formatting to make them visually more attractive.
  • Use Sellics keyword ranking tracker to see the daily changes in keyword rankings, adjust the date range to analyze a specific time period and make notes in the keyword tracker. Sellics also optimize your sponsored products ads and increase your organic sales on Amazon advertisement.
  • Use product photos with resolution of at least 1,000 x 1,000 pixels to enable zoom function, ensure the clear visibility of your brand in at least one of your product images and use few photos to demonstrate benefits or uses.

5. Select right category for your product.

Your product category need to be correct for your listing to be visible on Amazon. While editing your listing in more details find item type to categorize your product.

Shoppers frequently browse by category. The simplest method to determine what category to select is to look at some batch of competitors and categorize accordingly. List your product by considering the following situation.

  • If competitors are all in the same category and have high revenues, use that same category.
  • If competitors are all in the same category and have bad revenues, what will you differently?
  • If competitors are in various categories, examine their monthly revenues to find a connection among category and listing.
  • If category does not affect revenue, select the category that is more relevant for your product.
  • If revenue is affected by category then select the category having high revenue.

6. Make use of PPC keywords.

You should run Amazon pay-per-click ads. PPC has a positive approach towards listing optimization.

Look at your product ads and figure out your keywords having an ACoS below 25 percent. List them into your product’s description, headline and backend keywords for proper integration.

For example: A customer who sold silicone baking mats. After running Amazon PPC the keyword “silicone baking pan” earned $4 for every $1 spent. It wasn’t instinctive as that was a different product than a baking mat, but it turned out that people who were searching for pans bought mats.

They took this new keyword and put it into a bullet point. We can often call it reusability of a “silicone baking pan.” They generated some extra revenue. You will get the better listing with running more ads automatically.

7. List an ASIN in your product field.

This will surely generate traffic to your page. Just get your product listed on a product page that is ranking. This is a great option for those who can compete for cost with nearly identical product. You can simply search the ASIN in the URL.
For example: Amazon.com/gp/product/B011ZLWHOE.

B011ZLWHOE is the ASIN in the above mentioned URL. Add that ASIN to your product fields, change the brand in your product fields to the brand on the listing. Ensure that you have a lower price as compared to your competitor’s product.

 

8.  Avoid duplicate content.

Ensure that all your product pages on Amazon must use content that are different from e-commerce website you are using. As they are two different search engines. This is very obvious mistake that businesses make by using the same content.

You can make an original content in the following ways.

  • Read the product description carefully.
  • Write new description for your products covering all the important points and ensuring not to use the same sentences.
  • Offer extra important information that has not been covered previously.

9. Use product listing grader.

Improve your listing by using a free tool like The Jungle Scout Product Listing Grader.
This tool will provide you a rating and a breakdown of every element on the page performs:

(An example, demonstrating the breakdown of each element giving you a rate of your product performance).

You can calculate this by including points to each and every element.

(An image to depict where to spend the most time optimizing).

The more you work towards increasing the points the better rank you will get on Amazon.

10. Product rating.

The reviews you do get plays an important role because these will stimulate your rating.
Your product is doing actually well if you are in the top four-five star realm. But if your product is competing with a lower rating then no need to worry. Fortunately, take the following actions to get rid of struggling with product rating.

  • Search out the reasons in the bad reviews and try to fix the wrong things with the product.
  • Collect feedback from consumers with automated email campaigns to rectify a problem so as to avoid negative review.
  • Gather more reviews and manage your overall rating with good reviews.

Ensure to provide a stunning product at a reasonable price and offer a great customer experience.

11. Split testing your way to the top.

Split testing is probably the most verifiable correct way to know what works and what doesn’t. This includes changing one element of your listing and serving both this and the original to customers of your product page.

Collect significant data by running a split tests in order to get flexible ways so as to improve your listing.

Running a split tests on an Amazon product listing will alter your price by increasing or decreasing 10 percent and test your main image.
Amazon’s only split testing tool, Splitly helps sellers to know where they can optimize their products by creating various experiments.

(An example where sellers get more than double their average daily sales).

The above test results clearly describes that the product listing change that was decreased in price of three dollars, has greatly improved conversion rate and average daily sales.

Amazon can be a very challenging and tough marketplace.

Though Amazon is tough, if you spend some extra effort and time in learning how to optimize your listings then it will be much easier for you to compete.

Simply, follow the above mentioned strategies and go get selling by focusing on the things that matters to be ahead of many competitors.

Source: 11 Strategies for Optimizing Your Amazon Product Listing

11- Aug2017
Posted By: DPadmin
663 Views

10 Awesome Evergreen Content Ideas for E-Commerce Websites

Beef up your e-commerce website with evergreen content. Here are some great evergreen content ideas and inspiring examples to grow your traffic and sales.

E-commerce websites depend on conversions (lead and revenue generation) to survive. That’s why pushing out evergreen content is crucial for staying relevant today.

What is Evergreen Content?

Evergreen content is basically a piece of content that doesn’t rely on current trends to be helpful or be of interest to its intended audience. Simply put, evergreen content is informational or reference material that remains useful and relevant long after it’s been published on a site.

This kind of content is vital, especially for e-commerce websites that rely heavily on business sales to stay on top.

Take, for example, a site selling clothing and accessories. Shirt styles and dress designs may come and go, but product size charts and care instructions remain standard.

Related: Why You Need to Create Long, Evergreen Content

Investing in creating a pool of evergreen digital assets for any e-commerce website almost always result in a virtuous cycle of robust traffic generation. Given that these assets cover topic areas that are not time-sensitive, making it easier to scale visibility through organic search and continuously earned social sharing (and linking).

Ultimately, an evergreen content approach can put you in a position wherein your social followers, email subscribers, brand advocates, and sales can grow in number – almost automatically.

How to Create Evergreen Content for E-commerce Websites

Start by creating content based on keywords your target customers generally look for – such as “best bluetooth speakers” or “makeup tutorials.”

Do keyword research using Google’s Keyword Planner and Google Trends to identify topics that your target market constantly wants to learn about.

Google Trends 'Techncial SEO' Screenshot

Avoid presenting viewers with big blocks of pure text. Enrich your content with visualizations, such as infographics, visually appealing product images, and in-use photographs to generate more interest and keep readers scrolling to the end.

Present content in other formats (e.g. slide presentations and videos). People love these because they won’t have to read as much to get the information they need.

Know what your competitors are creating. Offer a better user experience and make your content a better reference for the same information (10x content). Add bonus tips, resourceful links, and other relevant information that will appeal to your audience.

Make sure your content is unique and comprehensive. Be as extensive and in-depth as necessary when providing product or industry knowledge. Make it your professional goal to have the best evergreen content about that topic to genuinely become an authority in your space.

Update your content if necessary, especially if you’re building lists and compiling tips.

Related: Cost-Effective Ways to Create Content and New Content Trends

To paint a better picture of what you can do to beef up your e-commerce website with evergreen content, here are some great evergreen content ideas and inspiring examples.

1. Useful Guides Related to Your Products & Categories

Instructional materials benefit not only users looking for information but also your SEO efforts. Guides provide a venue for you to insert keywords you want to rank for naturally.

EffottlessGent's Guide to Color Combinations

Take a look at this evergreen guide on clothing color combinations from Effortless Gent – see how it can be used all year long for different kinds of clothing?

2. Well-Designed Product Videos & Manuals

Product descriptions are good, but consumers also want to see how things work and look like, and how to use and care for them properly.

Sample Product Illustration

You would do well to include shareable product videos and user manuals in your e-commerce site, such as this video on the feature-filled Baubax travel jacket and this neat manual on the same product.

3. Product Size Charts

Size charts aren’t only useful for shoes, bags, and clothing; they also come highly recommended for sites selling tools, furniture, and other items where dimensions are relevant.

Take for example this size chart and buyer’s guide on choosing a snowboard from online retailer Evo.

4. Actionable Success Stories & Case Studies

“That’s nice, but does it really work?” This is one of the questions consumers usually ask before they get convinced to click that “Buy” or “Add to Cart” button.

To make it easier to convince potential customers, you can include success stories and case studies to your site.

You may have customers who have reviewed your product or shared how your product addressed their need – contact them and ask for details, and ask them for permission to share their story.

When sharing case studies and success stories such as this onefrom Shape.com, make sure to highlight how your product(s) helped in meeting your customers’ needs.

Shape.com Sample Case Study

When people with the same needs read about how others were able to find satisfaction or overcome challenges using your product, there’s a bigger chance that they, too, will purchase and use your product.

5. Industry-Specific Glossary

Niche markets would often have its own jargon or set of concepts, so it’s a big help to interested consumers if you have an industry-specific glossary on your site.

SaleHoo ecommerce Glossary

A prime example is SaleHoo’s glossary of e-commerce, wholesaling, and drop shipping terms.

6. Data-Driven Resources

Users like not having to switch from one website to another to get the information they need, so it’s up to you to research the info and collate it for them so they won’t have to leave your site.

There’s plenty of publicly available data (such as those from government websites) you can use to create content that will resonate well with your target market.

The Fastest Growing Industries in New Zealand per Region [MAP]

One example is this handy resource about working in New Zealand from moving company comparison and quotation site MovingPros.

Visual content – like infographics and other forms of visual guides – is another content format that e-commerce site owners and marketers can explore in sharing timeless stories/tips (take one Bid4Papers’ extensive visual guide to the most common spelling, grammar, and punctuation mistakes).

7. User Tips & Hacks for Products

Product hacks present interesting ways to maximize the use of an item, even something as simple as a binder clip.

Even those people who do not have the item shown in the hack would be enticed to buy one, and recommend the tips and tricks to friends.

Cook's Coffee Maker Hacks

It’s always an amusing and amazing experience to know about the many uses of a certain product, especially if the content comes with images and/or videos. Take a look at this article on coffee maker hacks to see what we mean.

8. Comprehensive Checklists

Traveling, cooking, DIYing? There’s a checklist for that – or there should be one – on your site.

If you sell outdoor gear, create a checklist on what every responsible camper should have.

If you’re offering auto repair services, make an extensive list of what car owners need to check or what should be in every car’s emergency kit.

Eagle Creek's Ultimate Travel Packing Checklist

As an example, here’s an ultimate travel packing checklist from Eagle Creek.

9. Curated Lists of Products, Services & Resources

Another way to add valuable content to your site and share some link love in the process is to curate lists of products, services, and web resources that complement your own offerings.

For example, if you’re selling art materials, make a list of online drawing tutorials, watercolor demos, and other resources.

CreativeLive's List of Photography & Videography Classes

CreativeLive did this by making a page containing various photography and videography topics, classes, and informative blog posts. Check it out here.

10. Be Effective

Be more than just creative, be effective!

LivingSpaces's Product Q&A Section

Even simpler additions to your product pages can turn them into evergreen content assets. Just see how LivingSpaces make each of their product pages helpful by including a Product Q&A section on these transactional pages.

Summary

These are some of the best evergreen content ideas you can use on your e-commerce website.

You can also answer reader FAQs and provide industry advice via how-to articles and lists of tips.

Making evergreen content allows you to essentially automate your sales and marketing efforts months or even years after your content first went live. So create and use it to maximum advantage!

Source: 10 Awesome Evergreen Content Ideas for E-Commerce Websites – Search Engine Journal

11- Aug2017
Posted By: DPadmin
345 Views

The 4 Ps of SEO & digital marketing

Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.

It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer.

My marketing career was a fortunate accident — a case of being in the right place at the right time. I was working developing e-commerce sites, and when that job was done, the question soon became, How do we get more traffic and more customers? This led me into the new and exciting world of SEO circa 1999.

Of course, there is more to marketing than just getting highly ranked on search engines, and it took me a while to figure this out. But over the years working as an SEO, I have learned the value of more traditional marketing processes and how they relate to SEO.

Search engines want to connect people with the best possible results — so user engagement and satisfaction is likely an SEO ranking factor. Certainly, on-page signals and links are still super-important, but these won’t help if users do not engage with your site. SEO is now firmly a part of the overall marketing process, and good marketing will only help improve rankings and drive more traffic.

And so it follows that the SEOs I respect and admire are all highly savvy marketers. It’s not enough to focus on delivering more traffic. To do great SEO in 2017 and beyond, you have to be a great marketer.

In this article, I am going to look at the marketing mix and a classic marketing tool known as “the 4 Ps of marketing.” I’ll discuss how you can use this tool to improve your marketing and SEO.

The 4 Ps of marketing

The classic definition of marketing is simply “putting the right product in the right place, at the right price, at the right time.”

Stripping away the complexity can be powerful. The 4 Ps of marketing helps us here by focusing on these four key areas:

  • Product
  • Price
  • Place
  • Promotion

As it happens, SEO does a lot right by default. When a user searches is certainly the right time, and a search engine is often the right place. Yet, we also have to ensure the product and the price are right as well — after all, there will be a lot of competition on that search engine’s results page. And, of course, there is more to digital marketing than just search engines, however important they may be.

Let’s have a look at each of these four key areas:

Product/service

Who are your customers? What are their goals? What jobs do they have to perform that you could do better? What are their pains? Ultimately, how does your product help your customer? Understanding your customer and how your product relates to their needs is fundamental to your pricing and promotion of your product (or service).

At my agency, for example, we provide a digital marketing service. This helps our customers achieve their business goals and takes away the work and pain involved in trying to stay abreast of the digital marketing landscape. We try to save our customers time and money and improve their results, so they can focus on doing what they do best.

Your product or service is the foundation of your marketing approach. You need absolute clarity here. Price and promotion will all be influenced by your product.

Getting found is only half the battle — you have to convince your prospective customers that your product or service can deliver.

Price

Price is intrinsically tied to value. But price must also consider established price points in your industry. If you are too expensive, your product won’t sell, no matter how desirable. If you are too cheap, profit margins will suffer.

There is something of a pendulum with price, where a lower price will typically generate more sales, but a higher price will generate more profits. You have to find what your perfect balance is here, and that will depend on your marketplace and lead generation strategies.

SEO is a great example of how difficult pricing can be. Typical wisdom will say that SEO costs around $100 an hour. However, when we spent some time analyzing SEO packages and SEO prices, we found some very different perspectives on what people were willing to pay — particularly when it came to small business SEO services.

Pricing is fundamental, and you need to carefully consider price points to ensure you can deliver the service but still make a profit. Brand and online reputation will play into this, of course, but most of us are not Apple — so you might be able to pull off being 10 percent more expensive than a competitor if your product is right, but push too hard on the pricing and you will typically lose work.

Place

Where will customers look for your product? Will your customers search for you? Will you generate business through offline channels or in person? Does your marketing mix include a combination of online and offline marketing channels?

If you are an emergency plumber, then people are going to grab their phone and go straight to Google, so that one is fairly obvious. But, for many services, different people will buy in different ways: networking, referrals, search engines and so forth. Determine where your customers are and where you need to be to sell to them.

Promotion

Where will you get your marketing messages in front of your prospective customers?

Search engines? Search ads? Social networks? Online banner advertisements? Press? TV? Direct mail? Billboards? Do you use ads or top-of-the-funnel strategies like content marketing? Do you try to sell, or do you use lead generation and nurturing strategies?

Is time of day a factor? Is there any seasonality in your marketplace? Are there other external factors that can be leveraged to improve your marketing?

What do your competitors do here? Are some channels highly competitive? Where are the opportunities? A SWOT analysis can be useful here (another traditional marketing tool).

This really depends on the customer, and often the best approaches strategically integrate marketing channels to maximize results.

In our business, we find that higher-funnel activities like content marketing work best for us in contrast to ads. As an example, we have a piece of content that details 30 small business SEO tips. This generates some good exposure and leads for us. Whereas, if we run search ads, we will get leads, but we are often in competition with other agencies. It also tends to come down to price, and while we are not expensive, there is always someone cheaper.

You have to figure out how your marketing, lead generation and sales work together to fine-tune your approach. If you can find some way to provide comparable quality while being measurably the cheapest service, you can likely be aggressive in all channels.

Putting the P(ieces) together

So, there are a lot of moving parts here. You can tackle product, price, place and promotion in any order. And in all honesty, I tend to merge place and promotion when we do this for ourselves and our clients. Product informs price. Price points inform the product. No point adding some radical new features if they push the price up too high.

You must consider the marketplace you operate in and your competition. Scalable marketing success will very much depend upon getting all of these factors aligned. If you measure the success of your SEO by how many conversions you generate from organic traffic, then you can improve your SEO by tweaking your product pricing.

The point I am trying to make here is that great SEO does not exist in a bubble. It is part of a broader marketing framework. As marketers and SEOs, we have to consider these other factors to ensure we can keep on improving the work that we do.

If you have a product that is not selling, try considering each of these factors. Is it the product itself? Is it the pricing? Or is your promotion just not up to scratch? Use the simple 4 Ps framework to interrogate your marketing, and your results will only improve.

I certainly hope this helps, and I’m always happy to answer any questions via the author contact form — or you can reach me on Twitter or LinkedIn, where I am happy to connect with other marketers.

 

Source: The 4 Ps of SEO & digital marketing

27- Jun2017
Posted By: DPadmin
112 Views

10 Things Your Competitors Can Teach You About SEO

Photo credit: Rawpixel.com/Shutterstock

Original thinking in the business world can be of great help, but it doesn’t mean you shouldn’t learn from others. Remember the old saying, keep your friends close and your enemies closer? Well, this may sound sneaky, but learning how your competitors do their Search Engine Optimization (SEO) can…

Original thinking in the business world can be of great help, but it doesn’t mean you shouldn’t learn from others. Remember the old saying, keep your friends close and your enemies closer? Well, this may sound sneaky, but learning how your competitors do their Search Engine Optimization (SEO) can really teach you a lot on how you can structure your marketing strategy.

Your competition is one of the obstacles your business will have to face in order to be successful. Keep in mind that in the world of SEO and digital marketing, there’s ideally no one closer to you than your competitors. In this case, why would you overlook learning about them when developing your strategy? You can find a wealth of information and achieve a competitive advantage by simply researching and analyzing your competition.

1. Identify your Real Competitors

When finding your real competition, I recommend that you include any website or company that you compete with for web visibility and traffic, regardless of whether you are selling the same product or not. A comprehensive competitive analysis is not a small task, but it will be worth it. Aim at making a list of around five to 10 competitors in your geographical location and your industry. Here is how I went about finding my top competitors:

  1. Use industry keywords to look for businesses similar to your on the major search engines
  2. Set up a Google Alerts to ensure you receive all the necessary updates on your competing products/services, and even keep up with industry news
  3. Find more competitors in your niche via associations’ member directories

2. Determine the Keywords You Compete For

Once you have determine your competition, it’s now time to analyze the keywords, including the long-tail keywords that you are competing for. You can actually begin analyzing who ranks for the same terms. The Google Keyword Planner tool is what I used for this, where you just enter the competitors URL and the tool will show you the keywords related to the topics and content on their website. You can even identify the level of competition and keyword volume with this tool.

3. Explore their Content Marketing

To improve your rankings enhance your brand awareness, and increase your organic traffic, you have to produce high-quality content regularly and consistently. This is one of the most effective tools in Search Engine Optimization, and gaining more leads. You can learn from the pitfalls of your competition, as well as from their strengths. Check how often they post, the quality of their content, whether they share on social media, and assess the number of views.

4. Social Media Behavior

What social media platforms do your competitors use? What kind of content do they post there? Are there any links to videos, articles, or infographics? Do they use keywords on their social media posts? Have a look at the groups they interact with and how they do it.

5. Audience

Some of the best information about your competitors you will find in blog comments. Comb through the comments you find and find out what the audience is saying. Work with the information you find to improve your product, so that it has everything the audience really want.

6. Product Analysis

Do a comprehensive analysis on the products they offer and find loopholes in the development where possible, this way, you will find features you can include in the products you offer. Or you can combine you expertise in their product, put an effective spin on it, and sell it at a competitive price.

7. User Experience

With online marketing, we are transitioning into the responsive formats to provide a consistent experience on all devices and screen types. The insurgence of mobile marketing means that user experience will still be key in customer satisfaction. Find out what your competitors are doing, so that you can keep up as the technology advances.

8. Backlinks

Before you start on your link building strategies, it pays to scope out what the competition is doing. You can find some potential link opportunities for your website. Use your detective skills to find out more about their high-authority backlinks, distinguish between spam and quality links, and to identify potential backlink sources.

9. Conversion Techniques

Some businesses utilize lead magnets or provide their audience with free offers to entice them to sign into their mailing lists. The kind of enticements and lead magnets they are using can provide you with an insight on exactly what you can do to increase the value of your offering, and therefore gain more leads.

10. Local SEO

It’s important to note the Search Engine Optimization efforts of your competitors in your local landscape, especially if you operate from a physical location. Find out if your competition has updated their local profiles in the popular online directories. Look for consistency in the contact information on their profiles and on their website, how well they have utilized their profile features, and if they bother to interact with local reviewers. I actually Created an ebook on this late 2016 of last year titled: Master Guide: To Dominating Your Competition in Local SEO.

This ebook is free and packed with strategies that are still current with resources for local SEO, along with how to overtake your competition!

Now that you have gained some valuable information about the Search Engine Optimization strategies your competition, get started! You are now at a better position to enhance your online presence, and to outshine them all.

Source: 10 Things Your Competitors Can Teach You About SEO