by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket. There are three crucial Google AdWords checks you should do regularly that ensure your pay-per-click (PPC) campaigns remain healthy....
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Pay-per-click (PPC) is an advertising model where you pay a small amount of money each time someone clicks on your ads. It’s currently attracting the largest percentage of search traffic. If you aren’t running pay-per-click marketing campaigns, you’re obviously...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Marketing comes in different forms and it is usually with the purpose of advertising a product, brand or service. In this article, we will discuss one of those forms, namely: Google AdWords What is AdWords? AdWords is a system of marketing products and services on...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
What is PPC? Pay-Per-Click advertising is a form of online advertising in which you pay a certain fee each time someone clicks on one of your ads. In simple terms, if you create ad copy that contains the word “summer shoes”, and your target audience is women, PPC can...
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you...
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