Hidden text, with the goal of manipulating Google’s algorithm, can get you penalized. However, here are a few valid reasons to hide content. Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO...
If they find your brand, it is because they want to, not because they were lead there by advertising or flashy marketing tactics. As a content marketer, I am a huge fan of letting new customers find your company naturally. It’s basically “permission marketing.” If...
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