5 SEO Risks Worth Taking (Plus 3 You Must Avoid)
There are almost always risks involved when optimizing a website. Say you’re planning on re-platforming your website with a new site design and URL structure change; you risk the rankings that you currently have. They could plummet, or maybe not — it’s a risk you have to weigh. But the risk of decreasing the SEO […]
3 SEO Wins (Often Overlooked) for Ecommerce SitesÂ
There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images. PDFs and PDF Viewers Many ecommerce sites host a decent number of PDFs. You might not think that there is […]
4 Ways To Know If PPC Is Right For Your Business
From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using the system are considering making the move. However, it is important to carefully consider the pros and cons of PPC — and how […]