11- Apr2018
Posted By: DPadmin
22 Views

Google Images update: Captions added to images, pulled from the page title tag 

To add more context to image results, Google will now display a caption with images in mobile Images search results.

Google Images search results continue to evolve — from the rollout of badgeslast summer to the related searches box this past December and the removal of the “view image” and “search by image” buttons last month. Google has been rapidly expanding visual search features.

Beginning today, Google Images results will now include captions for each image. The rollout is global and will be available for mobile browsers and the Google app (iOS and Android). The caption displayed with an image will be pulled from the title of the page that features the image.

As shown in the image below, the caption will be shown below the image and above the page URL.

Google Images: without captions / with captions

From the announcement:

This extra piece of information gives you more context so you can easily find out what the image is about and whether the website would contain more relevant content for your needs.

When asked if these titles might be rewritten by Google for display with images, a Google spokesperson said, “We use web titles right now, but we’re continually experimenting with ways to improve the experience.” I also asked if Google might at times use captions for the images from the publisher’s page instead of the title tag content and was advised, “Currently we use the web page’s title and nothing more.”

In discussing examples that, while they might be outliers, will likely exist, I inquired about relevancy between the page title tag and the image itself. I asked if quality issues (from the user perspective) arise from any disparity. I used a fictional example — say, there’s a page titled, “The best baby shoes ever” that includes pictures of baby shoes, but also a photo of the author’s Labrador retriever. A person searching “labrador retriever” and getting “The best baby shoes ever” title with the labrador image may assume there’s something wrong with the results.

In regard to this type of scenario, I asked whether any validation was being done between the evaluated content of the image and the content of the page title that would prevent the example above from being returned in a “labrador retriever” Google Images search. The spokesperson replied: “No changes to ranking for this launch. We already use a variety of signals from the landing page to help deliver the most relevant results possible for users.”

Again, this change is global, but only for mobile Google Images searches — via mobile browsers or the Google App. Read the full announcement here.

Source: Google Images update: Captions added to images, pulled from the page title tag – Search Engine Land

14- Aug2017
Posted By: DPadmin
196 Views

Top 7 On-Site SEO Recommendations

This article contains some of the most useful, on-site SEO recommendations. Learn more about what you can tweak on your website in order to improve your SEO ranking.

Create Long and Unique Content

There is a saying that “content is king,” which refers to the importance of quality content for SEO optimization. Unique content that covers a specific topic, in-depth, ranks much better in search engines, so direct your time and effort accordingly.

Use Keywords in Appropriate Places

SEO ranking of a website can be significantly improved with the right keyword placement. The keyword should be located on the following places:

  • URL
  • Title tag
  • Page title (which should be wrapped in H1 HTML tags)
  • Page content (ideally in the first 100 words and a few more times throughout the text)

There are a lot of SEO analysis tools that can detect whether these parameters are optimal.

Use LSI Keywords

LSI (latent semantical indexing) is a mathematical method used to determine the relationship between concepts found in the content. Google usually gives better ranking to the pages that are rich with these keywords.

Having that in mind, LSI keywords should be scattered over page content. Although the writing process is mostly manual, there are some tools, such as the LSI keyword generator, that can help you create a list of synonyms for the desired keyword.

Make Website Mobile-Friendly

Mobile-friendliness became an SEO factor in 2015, when Google introduced it to its algorithm as a ranking criterion. One of the most important aspects of mobile friendliness is responsive design, whose main characteristic is that your website content should adapt to the width of the user’s screen, thus improving the browsing experience of the users of mobile and tablet devices.

More details about what Google considers a mobile-friendly website can be found after analysing the website with Google’s page speed test.

Use SEO-Friendly URLs

There are two SEO factors which are related to the URLs:

  • Keywords — they should be present in the URL — position closer to the domain name is better
  • URL length — shorter URLs rank better

That basically means that you should use URLs such as yourdomain.com/page-title-goes-here instead of yourdomain.com/post.php?id=101. Most popular CMS software and PHP frameworks support SEO-friendly URLs by default. However, if you have one that does not, or you are developing a custom application, check tutorials like this one.

Optimize Internal Linking

A good internal linking strategy offers a couple of advantages:

  • It makes it easier for search engine “spiders” to index the pages on your website
  • Improves user experience when navigating and finding content on the website
  • Internal links “pass link juice” between pages. A good ranking page that links to another page will improve the ranking of that other page (i.e. it will pass link juice to that page)

The ideal structure of internal links should have a pyramidal form. Minimizing the amount of links between homepage and any other page on the website improves the flow of the link juice.

On the other hand, don’t do anything that might prevent search engine spiders from accessing your links. This includes links in JavaScript, iframes, Flash, links shown after form submission or links pointing to inaccessible pages.

Improve Website Speed

Fast loading speed not only improves SEO ranking, but also user experience. A few studies have confirmed this hypothesis. One study found that 57% of visitors close the page after waiting 3 seconds for it to load, while Amazon has concluded that an increase of 100ms in page loading speed would lead to 1% higher revenue.

Fortunately, there are a few things that can be easily fixed to achieve better website performance. For more information, check out this article.

Conclusion

Although these recommendations can improve your website ranking alone, it is advised to combine them with off-site SEO techniques, such as link building, to achieve even better results.

Source: Top 7 On-Site SEO Recommendations