14- Aug2017
Posted By: DPadmin
196 Views

Top 7 On-Site SEO Recommendations

This article contains some of the most useful, on-site SEO recommendations. Learn more about what you can tweak on your website in order to improve your SEO ranking.

Create Long and Unique Content

There is a saying that “content is king,” which refers to the importance of quality content for SEO optimization. Unique content that covers a specific topic, in-depth, ranks much better in search engines, so direct your time and effort accordingly.

Use Keywords in Appropriate Places

SEO ranking of a website can be significantly improved with the right keyword placement. The keyword should be located on the following places:

  • URL
  • Title tag
  • Page title (which should be wrapped in H1 HTML tags)
  • Page content (ideally in the first 100 words and a few more times throughout the text)

There are a lot of SEO analysis tools that can detect whether these parameters are optimal.

Use LSI Keywords

LSI (latent semantical indexing) is a mathematical method used to determine the relationship between concepts found in the content. Google usually gives better ranking to the pages that are rich with these keywords.

Having that in mind, LSI keywords should be scattered over page content. Although the writing process is mostly manual, there are some tools, such as the LSI keyword generator, that can help you create a list of synonyms for the desired keyword.

Make Website Mobile-Friendly

Mobile-friendliness became an SEO factor in 2015, when Google introduced it to its algorithm as a ranking criterion. One of the most important aspects of mobile friendliness is responsive design, whose main characteristic is that your website content should adapt to the width of the user’s screen, thus improving the browsing experience of the users of mobile and tablet devices.

More details about what Google considers a mobile-friendly website can be found after analysing the website with Google’s page speed test.

Use SEO-Friendly URLs

There are two SEO factors which are related to the URLs:

  • Keywords — they should be present in the URL — position closer to the domain name is better
  • URL length — shorter URLs rank better

That basically means that you should use URLs such as yourdomain.com/page-title-goes-here instead of yourdomain.com/post.php?id=101. Most popular CMS software and PHP frameworks support SEO-friendly URLs by default. However, if you have one that does not, or you are developing a custom application, check tutorials like this one.

Optimize Internal Linking

A good internal linking strategy offers a couple of advantages:

  • It makes it easier for search engine “spiders” to index the pages on your website
  • Improves user experience when navigating and finding content on the website
  • Internal links “pass link juice” between pages. A good ranking page that links to another page will improve the ranking of that other page (i.e. it will pass link juice to that page)

The ideal structure of internal links should have a pyramidal form. Minimizing the amount of links between homepage and any other page on the website improves the flow of the link juice.

On the other hand, don’t do anything that might prevent search engine spiders from accessing your links. This includes links in JavaScript, iframes, Flash, links shown after form submission or links pointing to inaccessible pages.

Improve Website Speed

Fast loading speed not only improves SEO ranking, but also user experience. A few studies have confirmed this hypothesis. One study found that 57% of visitors close the page after waiting 3 seconds for it to load, while Amazon has concluded that an increase of 100ms in page loading speed would lead to 1% higher revenue.

Fortunately, there are a few things that can be easily fixed to achieve better website performance. For more information, check out this article.

Conclusion

Although these recommendations can improve your website ranking alone, it is advised to combine them with off-site SEO techniques, such as link building, to achieve even better results.

Source: Top 7 On-Site SEO Recommendations

26- Jul2017
Posted By: DPadmin
133 Views

How Long Should Your Content Be For Optimal SEO?

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

You’ve heard this all before, but it’s less often that you hear about the specific, objective qualities that make content effective. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”?

You can point to the writing style, the target audience, the practicality, and various other subjective factors, but today I want to focus on one specific, objective factor; is the length of your content a predictor of its SEO performance? And if so, what’s the ideal length of content to earn a high ranking in organic search results?

Page Content Minimums

Obviously, different types of content should be considered differently; for example, the core pages of your website don’t need as much content as your blog articles, since they won’t be addressing specific questions and instead will serve as anchor points for your brand. Still, every page of your site needs to have a certain “minimum” amount of content, or else it will be perceived as “thin.”

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page, which will allow you to include multiple variations of your target keywords and provide a decent amount of information to your readers on almost any subject. However, it won’t take you long to find a top-ranked page that features as little as 300 words.

As you’ll soon see, while content length is correlated with higher rankings, there’s actually another variable that has a stronger influence on rankings. However, for now, understand that at least 300 words is a good minimum to shoot for.

Blog Article Research

So beyond that 300 word absolute minimum, is there a benefit to having longer content? Let’s take a look at the data.

In 2015, Moz and BuzzSumo paired up to produce a content study I still find fascinating and relevant. They collaborated to analyze the number of social shares and links earned by more than one million pieces of content available on the web. One critical insight here is the disproportional distribution of shares and links; 75 percent of content pieces receive no links or shares whatsoever, while the vast majority of links and shares is limited to a minority of content pieces.

Almost in line with this effect, more than 85 percent of written content contains fewer than 1,000 words. However, consistently, content with 1,000 words or more tends to attract significantly more links and shares.

This effect isn’t limited to 2015. A recent report by SEMRushstudying ranking factors in 2017 also found that longer pages tended to rank higher. Researchers calculated a 45 percent difference in length between search entries that appeared within the top 3 rankings, and position 20 entries.

For reference, the average content length for top 3 rankings was about 750 words, while the average content length for position 20 rankings was about 500 words. These data points were gathered by studying more than 600,000 different keywords on a global basis, relying on SEMRush’s more than 1.5 million users.

Overall, it seems that the longer your content is, the higher its chances will be to earn a high ranking—but there are some complicating factors you also need to consider.

Benefits of Short Articles

Just because shorter articles tend to rank lower doesn’t mean short articles are inherently bad. In fact, some of them have some big advantages. For starters, some users prefer to read short content over long content (either due to time restraints or attention limits). If part of your target market happens to prefer short articles (under 500 words), it may be disadvantageous for you to exclusively publish long articles, since you may alienate some readers.

Short articles also offer much more concise answers to user questions; if you’re intending to optimize for specific long-tail keyword phrases, or if you’re trying to get your content featured as a rich answer, it may be better to have a short, concise entry.

Length vs. Density

It’s worth noting at this point that what may matter most isn’t necessarily the length of the content itself, but rather the amount of information available within that content – its density.

It just so happens that longer content naturally tends to include more facts (when it’s well-written) and information. For example, a 300-word, densely written article may have more valuable information in it than a 1,500-word fluff piece.

For that reason, I can’t simply encourage you to write longer pieces of content; the equation isn’t that simple.

The Bottom Line

Obviously, length is just one of many factors that could contribute to your on-page content’s eventual success. Still, it’s an important quality to consider. So what’s the right approach here?

Overall, longer content tends to perform better than shorter content, with pages having 1000 words or more performing best. However, shorter pieces of content (3-500 words) can also perform well, provided they’re densely and intelligently written.

It’s therefore wise to have a diverse mix of different content lengths available to your readers, with a slight skew to longer content, and always a commitment to publishing the best material you can.

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

You’ve heard this all before, but it’s less often that you hear about the specific, objective qualities that make content effective. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”?

You can point to the writing style, the target audience, the practicality, and various other subjective factors, but today I want to focus on one specific, objective factor; is the length of your content a predictor of its SEO performance? And if so, what’s the ideal length of content to earn a high ranking in organic search results?

Page Content Minimums

Obviously, different types of content should be considered differently; for example, the core pages of your website don’t need as much content as your blog articles, since they won’t be addressing specific questions and instead will serve as anchor points for your brand. Still, every page of your site needs to have a certain “minimum” amount of content, or else it will be perceived as “thin.”

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page, which will allow you to include multiple variations of your target keywords and provide a decent amount of information to your readers on almost any subject. However, it won’t take you long to find a top-ranked page that features as little as 300 words.

As you’ll soon see, while content length is correlated with higher rankings, there’s actually another variable that has a stronger influence on rankings. However, for now, understand that at least 300 words is a good minimum to shoot for.

Blog Article Research

So beyond that 300 word absolute minimum, is there a benefit to having longer content? Let’s take a look at the data.

In 2015, Moz and BuzzSumo paired up to produce a content study I still find fascinating and relevant. They collaborated to analyze the number of social shares and links earned by more than one million pieces of content available on the web. One critical insight here is the disproportional distribution of shares and links; 75 percent of content pieces receive no links or shares whatsoever, while the vast majority of links and shares is limited to a minority of content pieces.

Almost in line with this effect, more than 85 percent of written content contains fewer than 1,000 words. However, consistently, content with 1,000 words or more tends to attract significantly more links and shares.

This effect isn’t limited to 2015. A recent report by SEMRushstudying ranking factors in 2017 also found that longer pages tended to rank higher. Researchers calculated a 45 percent difference in length between search entries that appeared within the top 3 rankings, and position 20 entries.

For reference, the average content length for top 3 rankings was about 750 words, while the average content length for position 20 rankings was about 500 words. These data points were gathered by studying more than 600,000 different keywords on a global basis, relying on SEMRush’s more than 1.5 million users.

Overall, it seems that the longer your content is, the higher its chances will be to earn a high ranking—but there are some complicating factors you also need to consider.

Benefits of Short Articles

Just because shorter articles tend to rank lower doesn’t mean short articles are inherently bad. In fact, some of them have some big advantages. For starters, some users prefer to read short content over long content (either due to time restraints or attention limits). If part of your target market happens to prefer short articles (under 500 words), it may be disadvantageous for you to exclusively publish long articles, since you may alienate some readers.

Short articles also offer much more concise answers to user questions; if you’re intending to optimize for specific long-tail keyword phrases, or if you’re trying to get your content featured as a rich answer, it may be better to have a short, concise entry.

Length vs. Density

It’s worth noting at this point that what may matter most isn’t necessarily the length of the content itself, but rather the amount of information available within that content – its density.

It just so happens that longer content naturally tends to include more facts (when it’s well-written) and information. For example, a 300-word, densely written article may have more valuable information in it than a 1,500-word fluff piece.

For that reason, I can’t simply encourage you to write longer pieces of content; the equation isn’t that simple.

The Bottom Line

Obviously, length is just one of many factors that could contribute to your on-page content’s eventual success. Still, it’s an important quality to consider. So what’s the right approach here?

Overall, longer content tends to perform better than shorter content, with pages having 1000 words or more performing best. However, shorter pieces of content (3-500 words) can also perform well, provided they’re densely and intelligently written.

It’s therefore wise to have a diverse mix of different content lengths available to your readers, with a slight skew to longer content, and always a commitment to publishing the best material you can.

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work.

You’ve heard this all before, but it’s less often that you hear about the specific, objective qualities that make content effective. Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”?

You can point to the writing style, the target audience, the practicality, and various other subjective factors, but today I want to focus on one specific, objective factor; is the length of your content a predictor of its SEO performance? And if so, what’s the ideal length of content to earn a high ranking in organic search results?

Page Content Minimums

Obviously, different types of content should be considered differently; for example, the core pages of your website don’t need as much content as your blog articles, since they won’t be addressing specific questions and instead will serve as anchor points for your brand. Still, every page of your site needs to have a certain “minimum” amount of content, or else it will be perceived as “thin.”

There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page, which will allow you to include multiple variations of your target keywords and provide a decent amount of information to your readers on almost any subject. However, it won’t take you long to find a top-ranked page that features as little as 300 words.

As you’ll soon see, while content length is correlated with higher rankings, there’s actually another variable that has a stronger influence on rankings. However, for now, understand that at least 300 words is a good minimum to shoot for.

Blog Article Research

So beyond that 300 word absolute minimum, is there a benefit to having longer content? Let’s take a look at the data.

In 2015, Moz and BuzzSumo paired up to produce a content study I still find fascinating and relevant. They collaborated to analyze the number of social shares and links earned by more than one million pieces of content available on the web. One critical insight here is the disproportional distribution of shares and links; 75 percent of content pieces receive no links or shares whatsoever, while the vast majority of links and shares is limited to a minority of content pieces.

Almost in line with this effect, more than 85 percent of written content contains fewer than 1,000 words. However, consistently, content with 1,000 words or more tends to attract significantly more links and shares.

This effect isn’t limited to 2015. A recent report by SEMRushstudying ranking factors in 2017 also found that longer pages tended to rank higher. Researchers calculated a 45 percent difference in length between search entries that appeared within the top 3 rankings, and position 20 entries.

For reference, the average content length for top 3 rankings was about 750 words, while the average content length for position 20 rankings was about 500 words. These data points were gathered by studying more than 600,000 different keywords on a global basis, relying on SEMRush’s more than 1.5 million users.

Overall, it seems that the longer your content is, the higher its chances will be to earn a high ranking—but there are some complicating factors you also need to consider.

Benefits of Short Articles

Just because shorter articles tend to rank lower doesn’t mean short articles are inherently bad. In fact, some of them have some big advantages. For starters, some users prefer to read short content over long content (either due to time restraints or attention limits). If part of your target market happens to prefer short articles (under 500 words), it may be disadvantageous for you to exclusively publish long articles, since you may alienate some readers.

Short articles also offer much more concise answers to user questions; if you’re intending to optimize for specific long-tail keyword phrases, or if you’re trying to get your content featured as a rich answer, it may be better to have a short, concise entry.

Length vs. Density

It’s worth noting at this point that what may matter most isn’t necessarily the length of the content itself, but rather the amount of information available within that content – its density.

It just so happens that longer content naturally tends to include more facts (when it’s well-written) and information. For example, a 300-word, densely written article may have more valuable information in it than a 1,500-word fluff piece.

For that reason, I can’t simply encourage you to write longer pieces of content; the equation isn’t that simple.

The Bottom Line

Obviously, length is just one of many factors that could contribute to your on-page content’s eventual success. Still, it’s an important quality to consider. So what’s the right approach here?

Overall, longer content tends to perform better than shorter content, with pages having 1000 words or more performing best. However, shorter pieces of content (3-500 words) can also perform well, provided they’re densely and intelligently written.

It’s therefore wise to have a diverse mix of different content lengths available to your readers, with a slight skew to longer content, and always a commitment to publishing the best material you can.

Source: How Long Should Your Content Be For Optimal SEO?