by Jenna | Jan 25, 2018 | Digital Insights in 2020
Is one or your clients about to split? Here are some common reasons clients decide to fire their SEO agency and actions you can take to prevent it. The agency-client relationship can be fragile. This can be especially true of SEO agencies, given the long-term...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket. There are three crucial Google AdWords checks you should do regularly that ensure your pay-per-click (PPC) campaigns remain healthy....
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. With Google turning to artificial intelligence to power its flagship search engine business, has the SEO...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
How do explainer videos boost your SEO ranking? Explainer videos are becoming a very popular digital marketing tool. They are used on company websites, on the second largest search engine in the world- YouTube, and as a significant part of social media ad campaigns to...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. If you’ve heard of Bitcoin then you most likely have heard of blockchain, the...
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