by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. If you’ve heard of Bitcoin then you most likely have heard of blockchain, the...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Affiliate marketing is powerful when SEO and affiliate goals all push in the same direction. But you have to avoid these 10 SEO mistakes. Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same direction. Yet it’s also painfully...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic,...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the...
by Guardian Owl | Sep 27, 2017 | Digital Insights in 2020
Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume...
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