by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
A research from OMD China tracked search behaviors of 150 individuals for two weeks across all their devices to understand what truly works for search advertising. Search remains an essential component of every marketer’s arsenal, yet in China there is little...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out...
by Guardian Owl | Mar 1, 2018 | Digital Insights in 2020
Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of online marketing can get a little overwhelming, that’s why, we’re asking what are...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals. With Google turning to artificial intelligence to power its flagship search engine business, has the SEO...
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