Even YouTube Uses Algorithms
When is an algorithm not a rule? When a human being doesn’t set it up. Sites such as YouTube use ‘machine learning’ to make their algorithms more robust and accurate. The main concept behind machine learning is that an application becomes more intuitive the more use it gets. When the algorithm is rewarded (in a […]
Overcoming 4 black hat SEO techniques that spammers and scammers use to harm your search rankings
This might come as an utter shock, but not everyone on the web plays by the rules. The dark side of SEO can be particularly crippling to a business if they aren’t aware of how to fight back. All those algorithms Google and other search engines use to identify sites that demonstrate genuine value to […]
Cost-effective digital advertising methods that every brand must adopt
The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at a minimum cost. That is why from startup companies to large corporates; digital advertising is the first choice of smart businesses all over the world. Almost a year back, the IT giant Cisco saved […]
Cost-effective digital advertising methods that every brand must adopt
A major advantage of digital advertising is Pay per Click payment mode, which means advertiser does not pay any extra amount to the partner website other than the number of clicks on the advertisement. The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at […]
How to Get Your Top Competitor’s Keyword Structure
Stop spending hours manually researching keywords. Check out this simple and effective automated solution to help you create a winning keyword structure. Every successful online business begins with a strong SEO campaign. Every strong SEO campaign begins with a winning keyword structure. SEO experts know that building a working keyword structure is always a challenge. […]
Five Reasons Why Entrepreneurs Should Consider SEO As An Investment
Small businesses can compete with large companies if they keep in mind that search engine optimization is a marathon, not a sprint. Entrepreneurs who are new to online marketing strategies may have read somewhere that search engine optimization is dead. While most people may believe that the era of the SEO is long gone, Trond Lyngbo […]
8 Things Every Business Needs To Know About SEO
Having an online presence in the present digital world is very important for any business. This is because the internet is currently considered as one of the reliable sources of income for businesses, individuals and organizations across the world. SEO is actually an aspect of business that is quite popular since brands are working harder […]
The 4 Ps of SEO & digital marketing
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. […]
What we learned from SEO: The MovieÂ
Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for SEO: […]
4 ways to improve SEO with schema and structured data
4 ways to improve SEO with schema and structured data The Web is getting more complex, which means good SEO is getting harder and harder. While Google’s crawlers are getting more advanced, they’re still not perfect and sometimes have trouble deciphering information they discover on the Web. This is where schema comes in. Schema.org is a […]