by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
Local SEO proved to be one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. In an age of artificial intelligence (AI), the...
by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the...
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing...
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