04- Apr2018
Posted By: DPadmin
18 Views

Seven ways to future-proof your SEO strategy for 2018

The web’s changing, and so is the ways people use it. Update your SEO strategy so you’re not behind the times.

Search engine optimisation is always changing. To stay ahead of your competitors you need to be able to shift your SEO strategy. You can expect to see mobile devices, artificial intelligence (AI) and voice search dominate the news.

But what practical steps should you take this year? In this article, I’ll take you through the key trends to be aware of in 2018, and what you can do to act on them.

 

1. Leverage Google RankBrain and user experience signals

AI was a big topic last year. This year is no different. Google’s pushing to use AI whenever it can and it’s no different in search. Its machine learning system RankBrain, is its third most important ranking factor after links and content.

RankBrain helps Google better understand search queries. It runs tests on Google’s algorithm to try improve the user experience for people using the search engine, measuring the success based on user experience signals like click through rate, bounce rate and time on site.

How to optimise for RankBrain:

  1. Reduce your bounce rate
  2. improve your click-through-rate, and
  3. keep people on your website longer.

 

2. Make sure your website load speed is lightning fast

Nothing is more frustrating than a slow website, and search engines know this. Page load speed has been a known ranking factor for some time.

Until now, this has only applied to the desktop version of you website. Google has announced that starting in July 2018, page speed will be a ranking factor for mobile searches, too.

How fast is your website load? According to Pingdon, the average page speed is 3.2 seconds, while Google’s benchmark is 2 seconds.

How to improve your page speed:

  1. Reduce media file sizes
  2. compile and minify your code
  3. upgrade your hosting package
  4. work with developers to improve server response, and
  5. leverage browser caching.

 

3. Go mobile-First

In case you’ve been under a rock, mobile devices are taking over the world. It’s time to take your digital strategy mobile-first.

Jump into your analytics and check your device spilt to see what part of your website traffic is mobile. And even if it’s not a large part here’s why you need to go mobile-first:

  • Google has said that more than half of all its searches occur on mobile, and
  • this year it will begin switching to a mobile-first index. This means it will rank your website based on how it renders and appears on mobile devices.

 

How to prepare for mobile-first index:

  1. Make sure your website is mobile responsive
  2. make sure the mobile version of the site also has the important, high-quality content, and
  3. structured data is important for indexing and search features.

 

4. Prepare for voice search

A clear next step from mobile is voice search. Siri, Cortana, Alexa, Google Assistant and more are living in our pockets and homes. Voice search is becoming more prominent in daily life.

Comscore predicts that 50% of searches by 2020 will be through voice-technology. Are you prepared?

How to get ready for voice search:

  1. Focus on answering questions
  2. target long-tail keyword phrases
  3. structure your pages with the question in the heading and answer directly beneath it, and again:
  4. optimise your website for mobile.

 

5. Take your visitors security seriously with HTTPS

Two big names in the web industry – Google and Mozilla – have each taken measures to make the web more secure. Chrome and Safari now show ‘not secure’ on pages with forms when websites are not secured with an SSL certificate.

Not to mention that Google has been using HTTPS as a ranking factor for a few years now. And with this recent security push we can expect it will become more important in the future.

How to make your website secure:

  1. Get a SSL certificate installed on your server, and
  2. migrate by redirecting HTTP urls to HTTPS.

 

6. Create long form content, it wins every time

There’s been a big shift in the length of content required in the past year. A short blog post is no longer going to rank well for a competitive keyword.

To rank in search engines you need to be writing long-form content that covers several topics. Research from Backlinko and Search Engine Land has shown that the top five spots on average in Google are usual north of 1,500 words.

How to write long form content:

  1. Pick a short-medium tail keyword
  2. cover it comprehensively in 2,000 words or more, and
  3. break it up by sub-topics: aim for six to eight.

 

7. Focus on content and links: they’re not going away

They are here to stay. With all the new trends that come and go in the SEO world, the foundation will always be content and links.

Google has confirmed that content and links are its top ranking factors. Without great content you will never get high-quality links. And without high-quality links you won’t rank for competitive keywords.

Source: Seven ways to future-proof your SEO strategy for 2018

01- Mar2018
Posted By: DPadmin
10 Views

How Page Load Speed Can Help You Crush SEO | HuffPost

Page Load Speed: What It Is

They used to say speed kills. But, in the current digital marketing landscape, a lack of speed is what kills.

I am specifically referring to page load speed.

Page load speed can refer to two distinct metrics which are both crucial. The first is how long it takes for a browser to load the first byte of data from a web page’s server. The second is how long it takes for a browser to display all the content on a web page.

So, we have a definition. Awesome! Let’s dive into why Page Load Speed is important, shall we?

Page Load Speed: Why It’s Important

The User Experience

There’s an article you’re dying to read. You dive into your seat and type the URL into your search engine.

And then – you wait.

The seconds feel like hours. The hands of time slow to a crawl. The grains of sand in your hourglass barely trickle.

The seconds feel like hours. The hands of time slow to a crawl. The grains of sand in your hourglass barely trickle. And you think to yourself, “Well, this stinks.” Soon enough, you bounce from the page. So long, article.

This scenario is realistic. Users hate to wait. They want their content and they want it NOW! So, page load speeds are essential for a great user experience. How dramatic can the improvements be? I’ve seen bounce rates go from 60% down to 30% with the right optimizations.

But do the math for your own site – what’s your bounce rate? Now reduce your speed load time by 2 or 3 seconds (see below for more on that) and check your bounce rate in 30 days, 60 days. I’ll wager you my last silver dollar that your bounce rate goes down and your sales/conversion rates go up!

The choice is clear. Be a roadrunner. Be a cheetah. Be the woman who just won the New York City Marathon.

The SEO Factor

But it isn’t all about the user experience. Oh, no. This phenomenon called Page Load Speed is necessary to make Google a very happy little boy. And we all want our websites to make Google a happy little boy so that they rank us higher. Ergo, more users. Ergo, more conversions. Ergo, a happy business. I love the word “ergo” apparently.

Site speed has been important for a long time with the fine folks at Google and the algorithms they create. It’s been a noted factor in Google rankings since at least 2010.

But in 2018, it becomes more essential than ever. Page load speed is being weighted even heavier, and now, it’s going to be a significant piece of their new Mobile-First Index.

And, as you certainly know, we do more on mobile than ever. I, for one, read the morning news, go shopping, and try to find out the 10 new ways to manage the single-parenting challenges of a pre-teen daughter.  And that’s just in the first five minutes of my day before I’ve had my first cup of tea. Imagine what else I do on my phone before the night time is nigh.

America may run on Dunkin, but Google is running on mobile these days. But guess what? This isn’t just about Google. Enter my other good friend: Facebook. She look familiar? You probably know her well.

Facebook is increasingly emphasizing the page speed of linked content and websites. They want signals of quality when they are going to show people content, and page speed is absolutely a signal of quality. Disregard at your own peril unless you want nobody to consume your content through Facebook. And if that’s you, you may want to find another line of work? Just a thought.

OK, so a fast page load speed is now essential. You get it. So how can you optimize yours? Here’s some ways, using WordPress sites as an example:

Tips & Tricks to Improve Your Site Speed in WordPress

  • The host with the most: Use a high-quality web host that will deliver your content reliably – and quickly.
  • With Homepage posts, not the most: Keep posts on your homepage to a minimum and use excerpts, not full posts or articles.
  • What is a Widget: I don’t know – just kidding, I do – but keep them to a minimum. Plugins, too. Use only what you really need.
  • Disable hotlinking and leeching: Because nobody likes a content thief.
  • Image-ine That: Use automatic image optimizers to shrink those puppies down. If great page load speeds are like the Roadrunner, then giant oversized non-optimized images are the ACME products used by Wile E. Coyote to try and stop you in your tracks. And eat you. Don’t be eaten. Shrink your images.
  • Theme of the Day: Make sure you are using a WordPress theme that looks more like Abbott than Costello. If you don’t get the reference to 1940’s slapstick comedy, don’t worry, you’re not alone. Just Google image then. (Hint: Abbott is the tall slender lightweight one).
  • Cache the Fever: Use a good Caching Plugin to dramatically increase your Page Load Speeds. Yes, this is one of those good essential Plugins you SHOULD be using.
  • Special Delivery: Use a CDN – Content Delivery Network – to utilize content servers closer to your end users, which greases the wheels on page speed for you significantly.

In Sum, a Conclusion about Page Load Speed

So, speed does not in fact, kill. Speed is a digital marketing superpower. It’s like being The Flash without the red tights and annoying sidekick.

Sometimes slow is good. If it’s a walk on the beach. Or meditative breathing. Or when roasting a turkey.

Just keep it out of your web pages. Please and thank you.

 

Source: How Page Load Speed Can Help You Crush SEO | HuffPost

01- Mar2018
Posted By: DPadmin
27 Views

8 Things You Can Do to Significantly Improve Your SEO

What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose. If you’ve been focusing on keyword optimization and the results you want aren’t there, you should turn to some other things to significantly improve your SEO.

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more.

To improve your website’s ranking, you need to get users to stay on your site and interact with your content. Do this by improving the usability and user experience on your website.

Take a look at these eight things you can do to significantly improve your SEO.

1. Provide high quality, useful content

The amount of time visitors spend on your website can affect your SEO ranking. Visitors tend to stay on your website for longer amount of time (also called dwell time) when you provide useful content. Research shows that content around 2,000 to 2,500 words ranks the highest in search engine results.

The word count of your content isn’t the only thing that impacts the SEO world–no one will read what you share if it doesn’t help them–but longer content does give you the ability to provide greater value, include more keywords, add outbound links, and get people to stay on your page and spend more time reading. High quality content is one of the most impactful SEO best practices to generate sales and generate business growth.

2. Improve load speed

Users might leave your website if the pages don’t load immediately–even waiting five seconds for a page to load hurts your dwell time. Pages that don’t open quickly increase your bounce rate, reducing the number of pages people view. Both of these things hurt your SEO ranking.

Some steps you can take to speed up your page load, from using caching plug-ins to making sure the code is streamlined and clean, will help your page load more quickly. Remember to minimize redirects and ensure all images are properly optimized to reduce file size, improving the speed of load. This is essential to business success whether you offer private jet rental services worldwide or have a small e-commerce clothing shop.

Make sure you use good, high quality images: according to research, quality images often increase conversion rates. Make sure to optimize images to generate empathy, improve trust, and create a better experience for the visitor.

Bing and Google both take page-loading speed into consideration when ranking websites.

3. Optimize your images

In addition to image sizing and file format, you can take other steps to ensure the images you use are on your side when it comes to SEO. When you do this, you’ll show that your content is relevant to search engines. Use keywords for the image file name, description, alt tag, title, and caption. This is just one of many ways you can make your e-commerce store a success.

4. Header tags

People don’t want to read a big block of text. Instead, format your content in a way that makes the user experience enjoyable. Readers will want to spend time reading content and come back again and again for more. This will signal your site’s relevance to search engines.

The proper use of header tags will break up the content you’re sharing into sections that make it easier to read your information. No one will bother reading what you wrote if you make it hard for them.

Keywords in header tags are a must; search engines rate them more heavily. Include relevant terms in your readers’ tags to improve your SEO ranking.

5. Include outbound links

You’ll make your content more relevant when you link to well-known sites that can provide readers with in-depth, helpful information they will want to read. When you link to authority websites, you increase the relevance of the content you write and the time readers spend on your website. This can also send positive signals about your site to the search engines.

6. Utilize various forms of multimedia

Do what you can to enrich your users’ experience and use various forms of multimedia. Images, slideshows, videos, and audio each allow you to deliver helpful information to your viewers in a way that suits them.

A variety of forms of multimedia also signal search engines that your site provides quality content, and it’s true: you have to put time and effort into your site to produce that interactive content.

One reason businesses are turning to video marketing is due to its high efficacy. It’s a crucial part of driving user engagement, generating more conversions. Utilizing video marketing leads to a 4.8 percent higher rate of conversion than 2.9 percent of websites that fail to utilize videos. Videos encourage visitors to spend more time on a site and allow them to retain more information too.

7. Remove any broken links

Does anyone like to get a 404 page when they’re hoping to read helpful information? Broken links negatively impact usability, and search engines see numerous broken links as a sign of a neglected site, negatively impacting SEO ranking.

The good news is that you don’t have to go through every page of your website to manually test the links. You can utilize apps and tools to help check for broken links, if you prefer.

8. Readability

It doesn’t matter how well-versed your audience is, no one wants to have to decipher the content on your website. The last thing you want is for your readers to give up and click away from your site because the content you wrote is too tough to digest.

Write in a way that is conversational so it’s useful to your readers. Experts believe Google takes readability into account as it ranks websites.

There are various tactics you can use to bump up your ranking in the search engines. Keep your focus on the tactics you can use to build a website that gives users an optimal experience, and you’ll find a boost in conversions and customer retention.

Read more at https://www.business2community.com/seo/8-things-can-significantly-improve-seo-01972054

Source: 8 Things You Can Do to Significantly Improve Your SEO