by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture...
by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
Did the introduction of semantic search change the SEO industry for the better, or for worse? Some search optimizers like to complain that “Google is always changing things.” In reality, that’s only a half-truth; Google is always coming out with new updates to improve...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Discover some of the best practices on B2B PPC campaigns that you can use today, including attribution models, ad types, video, and more. If you work in digital marketing, you might not normally think of B2B PPC (that is, pay-per-click for business-to-business...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
If you aren’t seeing that success you expect from your paid search marketing campaigns, check to make sure you aren’t making these critical mistakes. Have you ever noticed how often someone will complain that something “doesn’t work” if they don’t...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Affiliate marketing is powerful when SEO and affiliate goals all push in the same direction. But you have to avoid these 10 SEO mistakes. Affiliate marketing can be really powerful when SEO and affiliate goals all push in the same direction. Yet it’s also painfully...
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