by Guardian Owl | Apr 19, 2018 | Digital Insights in 2020
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has the answer with five communication tips that will get them talking in no time. It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets...
by Guardian Owl | Apr 12, 2018 | Best Digital Marketing Insights Online
Digital marketing is like playing the drums; everyone thinks they can do it. Inevitably, the layman writes content stuffed to the brim with a target keyword and cannibalizes his/her own webpages by using the same five keywords across all of their webpages. As...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Pay-per-click (PPC) advertising remains an effective way to grab the attention of your target audience and drive them back to your site so they can engage with your products and services. Obviously, the higher your ads appear to the top, the more likely that someone...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly...
by Guardian Owl | Apr 12, 2018 | Digital Insights in 2020
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. “Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a...
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