by Guardian Owl | May 2, 2018 | Digital Insights in 2020
Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of a PPC budgetis to...
by Guardian Owl | May 2, 2018 | Digital Insights in 2020
Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search...
by Guardian Owl | Apr 19, 2018 | Digital Insights in 2020
I’ve been working in the search engine optimization (SEO) space for years, yet I’m still pleasantly surprised to learn new things about the industry. I’ll discover a new update, or witness a trick used by one of my colleagues, and rush to the drawing board to...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens of thousands of dollars a month to manage a campaign, and hiring a new full-time manager...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
The power behind search-based marketing has always been intent. Search engines like Google gave us the ability to put our ads in front of people at the exact moment they were searching a specific keyword. Because people were searching, we could safely assume they were...
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