Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)in 2020 | Search Engine Watch in 2020
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you target your ads better so you get higher-quality traffic to your […]
5 easy-to-miss SEO mistakes blogs make
The digital marketing landscape has evolved significantly over the last two decades. And between Google’s ever-changing algorithm and the deluge of misinformation floating through the digital marketing sphere, it’s easy to lose sight of basic practices we should be employing in our own SEO and content marketing strategies. With every new algorithm update and technological […]
11 Strategies for Optimizing Your Amazon Product Listing in 2020
You just need to keep focused and follow some consistent strategies. Amazon is the biggest online marketplace that can help many retailers sell their products online. However, ranking high on Amazon requires a better understanding of the Amazon product ranking algorithm, A9. To boost your product’s visibility on Amazon here are 11 tactics in 2020 […]
SEO: What to Base Content Decisions On | Practical Ecommerce
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual optimization. These tasks are often performed by three teams: SEO, marketing, and IT. This article covers the […]
What To Look Out For To Avoid A Google Penalty
Shutterstock You may be the best in your business or practice but, without search engine optimization, you’re either average or a nobody in your field. As digital marketing consultant Alex Chris writes, “Search engine optimization or SEO is a set of rules for website (or blog) owners to follow for the proper optimization of their websites […]
Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Structuring campaigns based on personas is can effective, but what happens when you have keyword overlap that dilutes your messaging? Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have one keyword that serves multiple personas. So the work that you need to do […]