by Jenna | Feb 14, 2016 | Digital Insights in 2020
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. Google is going to be rolling out a revamp of AdWords automated bidding. Some of the changes are just semantic,...
by Jenna | Feb 9, 2016 | Best Digital Marketing Insights Online, Digital Insights in 2020, Digital Search, Google Ads, Google Trends, Internet Marketing, Paid Search, PPC, SEM, SEO, Social Media, Super Bowl, Super Bowl 2016, Super Bowl Advertisments, Super bowl commercials
Google stated that 82% of TV ad-driven searches during the Super Bowl occurred on mobile devices. This year, the ads drove 7.5 million incremental searches during the game which was a 40 percent higher lift than last year. The winning Super Bowl Ad of 2016? Audi,...
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