02- May2018
Posted By: DPadmin
27 Views

Top 10 Evergreen SEO Tips

Search Engine Optimization strategy is one of the toughest to plan and manage for most marketers. With regular algorithm updates from search engines which can drastically impact your rankings, you have to continually spruce up your SEO plans.

Yet, there are certain SEO pillars that have stood the test of updates and have stayed at the center of most of the SEO approaches.

Read ahead for golden SEO tips:

1. Focus on a Primary Topic: Make your website about one topic. Well! there can be other topics too, but choosing a central theme is a good SEO strategy. Research for a relevant ‘Keyword’ or ‘Search Phrase’ related to your theme and use this keyword across your content to show up better in search results. You can use Google Keyword Planner to discover keywords and keyword trends.

2. Content is still the King: Prioritize readers over Search Engines- Choosing keywords doesn’t mean you can sprinkle them liberally across your content. Yes, keywords used to drive search results but now Google penalizes badly written, keyword-stuffed content. So Beware!

Create amazing and engaging content that is written keeping in mind what your readers would like to read. The key is to create stuff that is unique and better than the rest.

3. Keywords at strategic positions: Titles and Headers- Use your keywords where they matter the most.

You can organize your articles or posts with Titles, Headers, and Sub Headers – let these be as close to the topic you are writing about. This way of organizing serves as a flag for your readers when they are sifting through the pages and also tells search-engines what the post is about.

4. Readable and meaningful URL: Keywords in URL

Ok! which URL would you have preferred to click?

https://martechadvisor.com/SEO/311291

or

https://martechadvisor.com/SEO/evergreen-SEO-tips

The second option clearly indicates what this link is all about. Not that, the first option won’t work but the URL with the relevant keyword will help guide both the user as well as the search engine algorithm.

SEO Tip: URLs should be simple, easy to understand and easy to type.

5. Optimization of images: Use of alt-tag Image name and Image Tag are both important for users as well as SEO. It is easier for the user as well as the search algorithms to search for images that have a name in it.

Use relevant keywords(names) in image name as well as image alt-tag. Image alt-tag is a text designated to an image on a website, which appears if the image fails to load for some reason.

So instead of naming your image as 1211.jpeg, name it as littleBlackDress.jpeg for it to rank higher in search results.

6. Internal and Inbound Links It’s good to talk about the good content you have produced. -Link to your best content from other pages of your website. Tell readers about what interests them is available on your website.

Links from other sites is a ‘vote’ for your site. Google relies heavily on external links to determine the ‘goodness’ of your page. Produce superb content by researching and investing time on your posts.

You can also encourage other websites to link to you and do some ‘link building’ to get links to your page.

7. Site Speed is important: Slow loading website is a bad user experience and can frustrate the user and increase your bounce rates. eConsultancy says “40% of people abandon a website that takes more than 3 seconds to load.”.

In 2010 Google included Site Speed as a vital ranking factor so get rid of non-essential items like large images, flash graphics, unessential widgets, music players, plugins you don’t need, etc.

8. Consistent and Fresh Updates: This is a no-brainer. Sites that are updated frequently rank higher on search engines. That doesn’t mean you roll out content too frequently. But you need to be consistent and disciplined with your updates, squeezing in topics that need immediate attention. Produce fresh, unique and valuable content.

9. Link to external content: It might appear to be a bad SEO strategy to link out to other pages as it takes people off your page. But linking to relevant content is a smart SEO move. If done sparingly and if done well it provides value to your readers and tells search engines that you are trusted authority on a niche topic.

Moreover, you can reach out to the owner of the page/post you link out to, and if they find your content interesting they can link back to you. Link-building is a critical strategy for SEO.

10. Meta descriptions for every page: Optimizing meta description is crucial for SEO. Meta description doesn’t have a direct impact on rankings but a well-written meta description supports your page title, informs users what your page is about and encourages them to click.

Since different pages will talk about different topics you should have a unique meta description for every page.

A Meta description is more for the users than for search engines. Users can pick the most relevant result for their query with a well-crafted meta description and increase chances of your page getting clicked.

Lastly, a good SEO approach is to always keep users in mind. Creating valuable content for your readers will take you miles ahead and help you generate significant traffic. Stay ahead of your competitors and rank ahead in the SEO game with these tips!

Source: Top 10 Evergreen SEO Tips

19- Apr2018
Posted By: DPadmin
31 Views

How To Tell If Your SEO Campaign Is Working

It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money in creating outstanding content, promoting that content, and restructuring your site so you’re more easily seen and categorized by search engines. Then, you can watch the fruits of your labor develop and reap the rewards of your efforts.

But wait. How can you tell that your SEO campaign is working in the first place?

What Do You Mean By “Working”?

First, we need to be clear about what we mean when we say your campaign is “working.” It’s a vague term that means different things to different people. Accordingly, you’ll need to define what a “working” campaign would look like for your specific business:

  • Deciding your main goals. What are your main goals for this campaign? The general approach is to seek ambiguous improvement, ranking higher and getting more traffic. But is that what you’re really after? Are you in SEO just to see a monetary return, or would you prefer to earn more brand exposure? Is SEO just an incidental pursuit, working in conjunction with your content marketing campaign? On top of that, what kind of results are you hoping to see? Is there a specific level of traffic volume you’d like to grow to?
  • Evaluating pace. If you aren’t seeing results after a week of effort, there’s no cause for concern; SEO is a long-term strategy. Accordingly, you need to consider the pace of your growth and the time you’ve invested as variables when you measure results and success. Most SEO campaigns see few results at the beginning, see an explosion of results in the middle, and then level off in the late stages.
  • Setting reasonable expectations. You should also set reasonable expectations for what results to see based on what you’re investing. Generally, the more you spend and the more time you invest, the more results you can expect to see—at every stage of growth. If you half-bake a blog post once a month, you can’t expect to get the same results as someone spending tens of thousands of dollars working with a professional content agency.

Key Metrics to Consider

So which metrics, specifically, are we looking at? Which numbers will illustrate whether or not your campaign is working the way you want it to?

  • Keyword rankings. Keyword rankings are where newcomers usually start. They’re a good indicator of upward momentum in search engines, but won’t illustrate the total package. You can use tools like SEMRush or AgencyAnalytics to keep tabs on your previous and current rankings for any number of head and long-tail keywords you like—Google won’t give you the data directly, so a third party is all but necessary here.
  • Inbound links. You’ll also want to use a link profile monitoring tool like Moz’s Open Site Explorer, watching for new links and carefully evaluating your current link profile. New earned links are an indicator that your reputation is growing (and that your content is worth linking to).
  • Organic traffic. From here onward, Google Analytics is the best all-around choice for measurement. Organic traffic refers to the number of people who visited your site after finding it in search engines. It’s better than keyword rankings alone, since it tells you not only how much visibility you’re getting, but how much traction you’re getting as well.
  • Referral traffic. If you’re building external links, you should also look at your referral traffic. It’s more a pleasant side effect of your strategy than it is a direct result of SEO, but it’s still worth measuring; referral traffic can be a powerful indicator of how well your off-site content is performing.
  • Conversions and revenue. Ideally, your content and SEO strategy will connect directly to your sales strategy. You can use your content to funnel visitors to conversion opportunities, and therefore drive revenue. Measuring the new sales and revenue you get from your SEO campaign is important to calculate your overall ROI—the figure that will indicate whether your efforts are turning a profit.

What Kind of Growth Should You Expect?

You know these numbers are meant to show growth, but how much growth should you expect, assuming a reasonable dedicated budget?

  • The first month. No matter how much you spend, it’s unlikely that you’ll see results after only a month. It takes time to publish content, promote content, earn links, and establish a reputation. You might see higher rankings due to on-site optimization, but it will be minimal at best.
  • The first year. After six months or so, you should start seeing more meaningful results (possibly after two or three months, if you’re working aggressively). By the end of the first year, you should be leagues ahead of where you were, and possibly even be breaking a positive ROI.
  • Ongoing improvements. After a year or two of work, your results will probably level off, returning you slow ranking progression and similar levels of traffic. You’ll need to make ongoing improvements and changes to sustain those results, however; though the fundamentals of SEO remain relatively similar throughout the years, there are always new algorithm tweaks and opportunities you’ll need to account for.

So is your SEO campaign working? Hopefully, this article has brought you a little closer to an answer. If you feel like you aren’t getting the results you should with the time and effort you’re investing, you’ll need to make an adjustment and keep going; keeping things the same will only continue to breed the same results.

Source: How To Tell If Your SEO Campaign Is Working