by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
Search-engine optimization is the offensive-line marketing play: unheralded, but full of subtle maneuvering and crucial to success. Here are six SEO pointers for content marketers for the new year, courtesy of Forbes’ experts. 1. Tattoo “MOBILE FIRST” on your body....
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Pay-per-click (PPC) is an advertising model where you pay a small amount of money each time someone clicks on your ads. It’s currently attracting the largest percentage of search traffic. If you aren’t running pay-per-click marketing campaigns, you’re obviously...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Getting the most out of an SEO campaign is all about measuring the results — everything comes down to data. Examining KPIs sheds light on what’s working and what’s not. That’s all well and good for most metrics like keyword rankings, organic search traffic,...
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