by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
Rumors of SEO’s death are greatly exaggerated. Assessing the relevance (or very existence) of search engine optimization is a question that comes up more frequently than you’d think. Want to know why? Google “SEO is dead” and see just how many different techies have...
by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns. There’s one thing nearly every potential B2B...
by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
There’s a joke that asks, “Where should you bury something that you don’t want people to find?” Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google...
by Guardian Owl | Aug 11, 2017 | Digital Insights in 2020
Done right, city pages can be an integral part of a local SEO strategy. Done poorly, they can get you penalized, or worse. Here’s the right way to do it. City Pages: Good or Bad for SEO? Google became critical of pages that do not add additional value to a...
by Guardian Owl | Aug 11, 2017 | Digital Insights in 2020
PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns. There’s one thing nearly every potential B2B...
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