by Guardian Owl | Oct 11, 2017 | Digital Insights in 2020
What is PPC? Pay-Per-Click advertising is a form of online advertising in which you pay a certain fee each time someone clicks on one of your ads. In simple terms, if you create ad copy that contains the word “summer shoes”, and your target audience is women, PPC can...
by Guardian Owl | Sep 27, 2017 | Digital Insights in 2020
Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume...
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget.Choosing the right keyword match types can help you...
by Guardian Owl | Sep 12, 2017 | Digital Insights in 2020
Improve your ranking with help of these small business SEO techniques and strategies. Drive traffic and enjoy your success! A Guide to Using SEO Effectively for Your Small Business Companies providing SEO services today get really popular because of the increased...
by Jenna | Sep 12, 2017 | Digital Insights in 2020
The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand...
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