by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
When it comes to PPC (pay-per-click) advertising, marketers are always looking for ways to improve performance. The goal is to optimize the account continuously, finding ways to save money and spend more efficiently. Anyone with PPC experience knows that there...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. Local SEO drives...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
How do explainer videos boost your SEO ranking? Explainer videos are becoming a very popular digital marketing tool. They are used on company websites, on the second largest search engine in the world- YouTube, and as a significant part of social media ad campaigns to...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
Marketing comes in different forms and it is usually with the purpose of advertising a product, brand or service. In this article, we will discuss one of those forms, namely: Google AdWords What is AdWords? AdWords is a system of marketing products and services on...
by Guardian Owl | Nov 8, 2017 | Digital Insights in 2020
How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine...
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