by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
Inbound links are one of the most powerful assets in the world of online marketing. Every link pointing to your website passes authority to your site, making it more authoritative and trustworthy in Google’s eyes. The higher your website’s perceived authority, the...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
As we enter 2018, it’s time to say goodbye to some old SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Below is a list of the top nine habits that need to be kicked to the curb. 1. Creating One Page for Each...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars. Last week Google announced that the Google Assistant was available on 400 million devices. At the Consumer...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
A Google Webmaster Help thread has someone saying that his vendor is pitching him on making a PWA, progressive web app, for his web site, over responsive because Google prefers PWAs and will thus rank them better. Google’s John Mueller said this is false and...
by Guardian Owl | Mar 6, 2018 | Digital Insights in 2020
I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out...
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