by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
To add more context to image results, Google will now display a caption with images in mobile Images search results. Google Images search results continue to evolve — from the rollout of badgeslast summer to the related searches box this past December and...
by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
Search engine optimization (SEO) has been a historically intriguing and contentious subject, in part because of the misconceptions surrounding the strategy, and in part because of the many ways to approach its execution. One of the most contentious SEO elements I’ve...
by Guardian Owl | Apr 6, 2018 | Digital Insights in 2020
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. After a year fraught with terms like “fake news,” and headlines centering around brand safety issues and extreme content,...
by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
In digital marketing, and specifically search engine optimization (SEO), there are tidbits of information that in their retelling lose context and become what we call in other circles “Zombie Lies” or in this case “Zombie Myths.” Zombie SEO Myths Zombie SEO myths are...
by Guardian Owl | Apr 4, 2018 | Digital Insights in 2020
When it comes to selling online, pay per click (PPC) advertising provides one of the quickest solutions to drive sales online. Unlike SEO that can take months to see results, running a PPC campaign can generate results overnight. One of the main platforms for this...
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