by Guardian Owl | May 16, 2018 | Digital Insights in 2020
We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a...
by Guardian Owl | May 2, 2018 | Digital Insights in 2020
With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your potential customers. With increasing online competition, pay-per-click (PPC) is becoming a critical way to get your content in front of your...
by Guardian Owl | May 2, 2018 | SEO
Search Engine Optimization strategy is one of the toughest to plan and manage for most marketers. With regular algorithm updates from search engines which can drastically impact your rankings, you have to continually spruce up your SEO plans. Yet, there are certain...
by Guardian Owl | May 2, 2018 | Digital Insights in 2020
Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search...
by Guardian Owl | Apr 19, 2018 | Digital Insights in 2020
I’ve been working in the search engine optimization (SEO) space for years, yet I’m still pleasantly surprised to learn new things about the industry. I’ll discover a new update, or witness a trick used by one of my colleagues, and rush to the drawing board to...
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