Breaking News | Google Shopping Ads are Now Free in 2020
Your Ads: Up for Auction?
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists of many factors, including your actual bid […]
Why Google Shopping is dominating retail search marketingÂ
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages […]
Take Your eCommerce Store to the Next Level with These 5 AdWords Tips
When it comes to selling online, pay per click (PPC) advertising provides one of the quickest solutions to drive sales online. Unlike SEO that can take months to see results, running a PPC campaign can generate results overnight. One of the main platforms for this type of advertising is Google AdWords. AdWords will enable your website to […]
Why Cyber Monday SEO Strategy Starts Weeks in Advance | PerformanceIN
Doesn’t it seem like shopping for the holidays arrives earlier and earlier every year? When purchasing a Halloween costume, Christmas decorations are already for sale. But this isn’t anything new. During the last few decades, consumers have become accustomed to the mania that surrounds “Black Friday,†arguably the most popular shopping day of the year. […]