The search term “Froggle” started trending overnight as Google released breaking news stating that Google Shopping Ads are now free. Beginning next week starting April 27th Google Shopping will be considered “free listings” in the United...
Google Ads Optimization Score Now Available for Display Google’s Optimization score and recommendations within Google Ads platform help aid in advising campaign managers on prioritizing improvement opportunities. The Optimization Score is an...
An ad auction is the process search engine algorithms utilize to determine which ads to show based on user searches. The auction process not only dictates whether the ad will show, but in what order ads are placed. This is called your ‘ad rank.’ The ad rank consists...
Search Engine Optimization, better known as SEO, is a new age marketing strategy in which the selection of specific targeted keywords impacts the visibility of a website in search engine results. SEO has become a deciding factor in the success of companies of all...
We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a...
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