Optimizing for quality score is a best practice, except when it’s not. Here’s why.
Quality score is a complex metric because it is a basic but fundamental component of ad rank. Optimizing for quality score is a best practice, except when it isn’t. A high quality score is a sign of account health, except when it isn’t. Like any other paid search “best practice,†it is only a best […]
B2B SEO Requires an Integrated ApproachÂ
Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO and other marketing tactics are integrated to help a B2B ecommerce company perform well in search engines. For B2C, SEO can perform as a […]