by Guardian Owl | Aug 11, 2017 | Digital Insights in 2020
A major advantage of digital advertising is Pay per Click payment mode, which means advertiser does not pay any extra amount to the partner website other than the number of clicks on the advertisement. The best advertising strategy is one that helps the advertiser in...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels like PR and content. This is good...
by Guardian Owl | Jun 15, 2017 | Digital Insights in 2020
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly...
by Jenna | Feb 24, 2016 | Digital Insights in 2020
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.Google’s lead generation product known as Google Compare, will start sunsetting this week. In an email sent to...
by Jenna | Feb 19, 2016 | Apple, Inc, Mark Cuban
The FBI is pressuring Apple to help the agency bypass the iPhone’s security features to unlock the San Bernardino terrorist’s smartphone. Here’s Mark Cuban’s thoughts on the matter. Mark Cuban, entrepreneur and owner of the basketball team the...
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