Why You’re Business Should Be Using Pinterest In 2019 | Here’s Why
Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their every day “micro moments” of life, this search engine ad […]
The Dos and Don’ts of Social Media Optimization
When it comes to search engine optimization, it is hard to imagine its existence without social media. The two have been used together so consistently that it is almost impossible to imagine one without the other. And why is that? The two concepts go hand in hand together to develop and construct an online presence […]
Google Al For Digital Marketers in 2019 | 3 Changes You Need To Make Now
Google Al For Digital Marketers in 2019 will change the way you see the industry We have reached a period in our generation where technology is slowly seeping into the micro moments of our daily lives. Whether it’s utilizing Google Home to order a pizza, ask the weather, look at our calendar, or just browsing […]
How to Use SEO to Generate More Leads
Almost every wise company or site uses SEO to boost their lead generation. It’s a long-term investment into your business that can give you great results and turn your site into a successful web page. But before we dive deeper into SEO and better lead generation, let us first define what those terms are and […]
How SEO Impacts a Business
If you’re a large or small business owner or you own multiple businesses, you might question whether or not you should allocate time and resources to SEO or Search Engine Optimization. After all, can you really say you know how SEO impacts your business’ bottom line? One supporting factor for SEO is that businesses are […]
4 Tips to Integrate PR and SEO Efforts to Expand Your Digital Reach
In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always relied on to achieve strong search rankings. Google’s adjustments, starting with the Penguin update and […]
SEO: What to Base Content Decisions On | Practical Ecommerce
Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual optimization. These tasks are often performed by three teams: SEO, marketing, and IT. This article covers the […]
How to Target Different Cities Without Hurting Your SEO
Done right, city pages can be an integral part of a local SEO strategy. Done poorly, they can get you penalized, or worse. Here’s the right way to do it. City Pages: Good or Bad for SEO? Google became critical of pages that do not add additional value to a customer a few years ago. […]
Five Reasons Why Entrepreneurs Should Consider SEO As An Investment
Small businesses can compete with large companies if they keep in mind that search engine optimization is a marathon, not a sprint. Entrepreneurs who are new to online marketing strategies may have read somewhere that search engine optimization is dead. While most people may believe that the era of the SEO is long gone, Trond Lyngbo […]
The 4 Ps of SEO & digital marketing
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. […]