Online Reputation Management
You simply cannot afford NOT to manage your business’s online reputation. Think of it as a powerful tool in your online marketing toolbox. How did the first marketing pioneers even know what their customers thought of them? A hundred years ago, the only way Coca Cola knew whether it was doing anything right was if […]
Advantages of Outsourcing your SEO (search engine optimization) Efforts
Every business owner’s conundrum: time vs. money. Time is a commodity, just as money is. There is only a finite amount of it in every work week. If you had to assign a dollar amount to every hour of your time, how much would it cost? You started your business because you have a passion […]
Why You’re Business Should Be Using Pinterest In 2019 | Here’s Why
Why You’re Business Should Be Using Pinterest In 2019 Fifty percent of people made a purchase after seeing a Promoted pin and 67% say they’ve discovered a new brand or product from content on the network. If your ideal client or buyer uses Pinterest in their every day “micro moments” of life, this search engine ad […]
Find your target audience with YouTube video advertising
Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume […]
How to Show Up on the First Page of Google (Even if You’re a Nobody) | Neil Patel
There’s a joke that asks, “Where should you bury something that you don’t want people to find?†Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be […]
Cost-effective digital advertising methods that every brand must adopt
A major advantage of digital advertising is Pay per Click payment mode, which means advertiser does not pay any extra amount to the partner website other than the number of clicks on the advertisement. The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at […]
What 2 Big Changes to Google AdWords Mean for PPC Marketers
Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, beyond more qualitative channels like PR and content. This is good news for digital advertisers. But does Google have other ideas? Let’s […]
4 things to note when optimizing for local SEO in 2017 | Search Engine Watch
According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift […]
Google To Shut Down Google Compare Products In US And UK On March 23
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.Google’s lead generation product known as Google Compare, will start sunsetting this week. In an email sent to partners and acquired by Search Engine Land, the Google Compare Team told Compare partners on Monday night that the product will […]
Mark Cuban’s Big Idea to End the Apple Encryption Battle
The FBI is pressuring Apple to help the agency bypass the iPhone’s security features to unlock the San Bernardino terrorist’s smartphone. Here’s Mark Cuban’s thoughts on the matter. Mark Cuban, entrepreneur and owner of the basketball team the Dallas Mavericks, says Apple is doing the right thing by refusing to build special software to help […]