by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
There’s a joke that asks, “Where should you bury something that you don’t want people to find?” Answer: On the second page of Google. Sure, it’s corny. But there’s still some truth to that statement. 75% of people will never scroll past the first page on a Google...
by Guardian Owl | Aug 11, 2017 | Digital Insights in 2020
Beef up your e-commerce website with evergreen content. Here are some great evergreen content ideas and inspiring examples to grow your traffic and sales. E-commerce websites depend on conversions (lead and revenue generation) to survive. That’s why pushing out...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images. PDFs and PDF Viewers Many...
by Guardian Owl | Jul 26, 2017 | Digital Insights in 2020
Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. You’ve heard this all before, but it’s less often that you hear about the specific, objective qualities that make content effective. Millions of...
by Guardian Owl | Jul 10, 2017 | Digital Insights in 2020
Attorneys are bombarded with information about digital marketing. To break through all of the information online, lawyers know having a strong digital presence is essential if they want to remain competitive. Paid and organic search are two popular methods of online...
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