by Guardian Owl | May 16, 2018 | Digital Insights in 2020
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of...
by Guardian Owl | Apr 11, 2018 | Digital Insights in 2020
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture...
by Guardian Owl | Jan 26, 2018 | Digital Insights in 2020
This Thanksgiving, you’ll probably hear someone say that the chemical tryptophan that’s found in turkey makes them sleepy. Although this holiday delicacy does include an amino acid that can help you relax, it’s not the only food that contains tryptophan. Cheddar...
by Guardian Owl | Jan 25, 2018 | Digital Insights in 2020
If you really want to improve your Google AdWords’ results, perform these three maintenance tasks and watch your CTR skyrocket. There are three crucial Google AdWords checks you should do regularly that ensure your pay-per-click (PPC) campaigns remain healthy....
by Guardian Owl | Sep 26, 2017 | Digital Insights in 2020
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing...
Recent Comments