by Guardian Owl | Mar 1, 2018 | Digital Insights in 2020
Initiating a new Google AdWords campaign is exciting, whether you’re running a small campaign or a large one. To run a successful campaign, follow these seven steps. Businesses are extremely effective when it comes to driving qualified and relevant traffic to...
by Guardian Owl | Aug 14, 2017 | Digital Insights in 2020
The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at a minimum cost. That is why from startup companies to large corporates; digital advertising is the first choice of smart businesses all over the...
by Guardian Owl | Aug 11, 2017 | Digital Insights in 2020
PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns. There’s one thing nearly every potential B2B...
by Guardian Owl | Jun 15, 2017 | Digital Insights in 2020
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it wasn’t possible to target users. Until recently, however, you were unable to target users based on demographic – a function that has been...
by Jenna | Feb 22, 2016 | Digital Insights in 2020, keywords, money, queries, strategy
Structuring campaigns based on personas is can effective, but what happens when you have keyword overlap that dilutes your messaging? Keywords and search queries can mean different things to different people. That’s where intent comes in. You might, for example, have...
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