16- May2018
Posted By: DPadmin
4 Views

7 Lessons Every SEO Practitioner Needs To Learn

Search engine optimization (SEO) is a fairly forgiving online marketing discipline. It’s a long-term strategy, so if you make one mistake, you’ll usually have plenty of time to correct it.

On top of that, your search rankings are the sum total of hundreds of variables, so you might be able to safely miss one or two without jeopardizing the effectiveness of your campaign.

However, there are some important lessons every SEO practitioner must learn early on.

1. Don’t try to outsmart Google.

First, understand that you’re never going to outsmart Google. SEO is about understanding Google’s algorithm and working within it to provide better content for your visitors and, hopefully, earn higher organic search rankings in the process. If you try to find loopholes in that algorithm, or rely on “black hat” tactics to inch your way up the rankings, it’s only going to work against you in the long run.

 Too many newcomers believe they can get away with tactics like spamming links or stuffing keywords, but it never works for long; Google’s quality indicators have always been good, and they keep getting better, which means even if you get away with a tactic now, you probably won’t get away with it later – and you may find your website with an algorithmic or manual ranking penaltythat can be exceptionally difficult to recover from.

2. The same strategy won’t work for everyone.

Let’s say you’re working with a single client, and you have everything in order. You’ve picked the right keywords, you’ve developed great content, and you’ve built great links to see fast growth. Now you acquire a new client, with a different brand and a different audience. Do you use the same strategy? 

It’s tempting for SEO newcomers to copy and paste the same approach, but this is inadvisable; your clients (or employers) will have different goals with their SEO campaigns, different competitors, keywords, and other variables, and may respond to different variables in strikingly different ways. Learn from your past strategies, and use elements from them in your new campaigns, but avoid trying to replicate any strategy in its entirety.

3. You have to change how you talk about SEO.

The more familiar you become with SEO, the deeper your technical knowledge will become. You’ll have an internal dialogue (or a dialogue with your peers) that freely uses terms like “robots.txt” or “meta data” like everyone knows what you’re talking about. But when you report your results to a client, or a boss who doesn’t understand the technical side, you’ll have to learn to talk about these technical factors in a way that makes sense to a non-SEO-expert.

Spend some time preparing to talk in this other level of language.

4. People don’t always search the way you expect.

When you start brainstorming keyword ideas, it’s a good idea to put yourself in the mind of the average searcher, imagining what words and phrases they might use to find a brand like yours. You may also use keyword research data to indicate which keywords are potentially most valuable for your brand. These are sound strategies, helping you both quantitatively and qualitatively predict how your users might search in the future.

But you should know that users don’t always search the way you’d expect them to; prepare to be surprised, and to adjust your campaign as you learn what your users are really searching for.

5. Only trust what you can measure.

You may think you have an amazing piece of written content, but how much traffic is it attracting? How many comments has it encouraged? You may think you’ve built a high-quality link, but how is it impacting your domain authority? How much referral traffic are you getting from it?

Even though you might feel like you’re developing an instinct for how campaigns develop (especially in the later stages of your career), it’s better to only trust what you can objectively measure.

6. Audit and reevaluate everything periodically.

Just because a strategy worked for you last year doesn’t mean it will this year. Things change too quickly, from the nature of the algorithm that drives how Google search works to the consumer preferences that drive search patterns. Accordingly, you’ll need to regularly reevaluate your tactics, determining whether they’re still worthwhile and finding opportunities to improve. I recommend doing a full sweep of your approach annually.

Monthly check-ins, when you report on results, are also a good idea, to spot high-level issues or successes in time to respond quickly to them.

7. Reading and talking is the only way to stay up-to-date in this fast-moving industry.

Remember what I said about things always changing? Early in your career, you’ll learn that to stay relevant, you need to plug yourself into the community. You’ll need to read relevant publications, and talk to other people like you on a regular basis if you want to stay relevant and up-to-date with the latest strategies. If nothing else, you’ll get helpful tips—and proactive words of warning if you’re taking the wrong approach.

 Are you familiar with these SEO principles? Good. You’re going to need them if you want to be successful. Though you’ll have many years to correct your behavior and accumulate assets like content and links to improve your campaign, if your underlying SEO philosophies are out of order, you may never achieve your true potential as an SEO ninja.

Source: 7 Lessons Every SEO Practitioner Needs To Learn

16- May2018
Posted By: DPadmin
4 Views

5 Tips to Make PPC Ads Work for Your Business

According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns.

PPC advertising has become one of the most influential online marketing options for businesses. It is designed to engage people and lead into sales that can improve the bottom line. To make sure you do this the right way and launch a good PPC campaign, it’s best to understand the intricate details beforehand.

What is PPC advertising?

The term stands for pay-per-click advertising, meaning that each time someone clicks the ad, a set rate is charged to the advertiser. This rate can vary based on the agreement you’ve established beforehand.

You can use PPC to display ads for specific services or goods depending on what you’re selling. The goal is to put these ads in front of people who are already interested in the subject and might be looking for the product through search engines, forums or websites.

Setting up PPC campaigns

1. Establish a budget.

Start by establishing a daily, weekly or monthly budget as soon as possible. This is the set rate at which you will launch the ads. If you don’t have a budget, it is easy to start wasting money on failed campaigns. A set budget can streamline the setup and make sure it works according to your financial means. If not, it is easy to toss away money without even noticing it.

Look at the various rates and learn more about them before launching the ad on a platform. This will give you the gist of what’s going on and how much it will cost per click.

2. Set campaign goals.

You can only see the value of PPC advertising if you sets goals for your business. This can include the number of leads you want to come in via ads or even the number of recorded sales per ad. All of this information should be tracked and kept in mind during the campaign.

By looking into and establishing these goals, it’s easier to avoid making mistakes. A PPC ad is only as good as the person running it. Setting goals helps you remain on top of things without failing.

3. Split-test ads and platforms.

Take the time to split-test as much as possible, whether with advertisements or platforms. You want to take all of this information into consideration beforehand. The goal is to determine how the ads will be run and how they will work.

For example, imagine one ad doesn’t work well but another does. You don’t want to keep running the failed ad because you don’t know which one is doing well. This happens all the time when you put up a bunch of ads and hope for the best.

4. Emphasize relevance.

PPC advertisements have to be as focused as possible because of the value they bring. Relevance is the name of the game, because putting ads up in front of the wrong people will lead to inefficiencies. Targeting is essential for the long term.

Focus on a solution that is as relevant as possible. Take the time to sit down and write specific keywords that relate to your business and its products. The goal is to have a good feel for what you want to target.

5. Don’t ignore tracking.

Let’s imagine an ad has been set up and it’s time to start raking in new leads. How are you going to keep tabs on what’s working and what isn’t? This is where tracking can help, as it ensures each lead who engages with the ad is recorded. With Google AdWords, you can have all of this information listed in the main console online. It’s best to go through this information and set up a personal tracker as well. This reduces the wasted money from unrefined campaigns.

PPC advertising can have a lot of benefits, but it is important to set things up properly. It takes time and a lot of work, but it is well worth the hassle. A good PPC advertising campaign can launch your business forward better than anything else could. This is why it is such an appreciated online marketing method: It works well and can change the outlook of a business in a matter of days or even minutes.

Source: 5 Tips to Make PPC Ads Work for Your Business

01- Mar2018
Posted By: DPadmin
14 Views

Why PPC? – The Advantages of Pay-Per-Click Marketing Explained

Pay-per-click is a term that all Marketers are used to hearing and while it’s widely accepted as a great way to promote your business, how much do we actually know about it? The world of online marketing can get a little overwhelming, that’s why, we’re asking what are the advantages of a pay-per-click campaign and when is it beneficial to use one?

Instant responses 

PPC advertising will deliver immediate results. In fact, the minute your campaign is approved your ads can be viewed by millions of web users. The capacity to launch a campaign quickly and ensuring it reaches your market instantly makes PPC ideal for product launches, seasonal promotions and event-focused marketing.

Take advantage of business opportunities

As it is so quick and easy to launch a PPC campaign you can really use them to your businesses advantage. Is your competitor’s website down? Have they been experiencing some bad press? No problem, you can have your campaign set up in a matter of minutes and their customers may just come running to you. When you’re in a race against time the efficiency and immediacy of PPC can really be on your side.

Track the success

Everything about pay-per-click is measurable, from the amount that you’re paying to the number of hits your website receives. This makes it a useful tool for testing different campaigns, strategies or landing pages allowing you to evaluate which are the most responsive and the best option for your business. PPC isn’t just a way to drive traffic to your site, but a way to understand exactly what your customers are looking for. It’s also very handy to have a tight budget as pay-per-click can get a little pricey when your post proves popular. The more clicks, the more it costs. By measuring the CTR you can stop the campaign before it gets too expensive.

Ensures exposure and brand recognition

PPC allows you to target specific keywords related to your industry which will help to build your brand image and establish yourself as an industry leader. This will also increase your exposure, as PPC ads are usually posted at the top of search engine results pages (depending on how much you pay) which can immediately boost the traffic of your website. On average, 41% of all clicks go to the top 3 paid ads on the search results page, if you aren’t using PPC then you’re losing those clicks to competitors that are. If you’re determined to maximise your click-share of searches for keywords relevant to your business, PPC is essential.

Highly targeted website traffic

Reaching the right audience can always be difficult, yet PPC allows you to target very specific groups. You can also choose when these ads appear which really allows you to segment your market, making sure you’re only reaching the people that will benefit your business. And being picky clearly pays off, PPC visitors are 50% more likely to purchase something than organic visitors.

Costs

Initially with PPC you only need to make a small investment, one of the biggest advantages of using a pay-per-click campaign is that there can be no charge until someone clicks on your ad. You decide how much you pay for each campaign making it suitable for all budgets, although the more you pay the greater your potential results.

You don’t have to be SEO reliant

If you aren’t the savviest in terms of SEO then pay-per-click is perfect for you. Although SEO is essential for your brand’s long-term success, this method will allow you to make profitable short-term campaigns at the touch of a button. Similarly, if your website isn’t designed for SEO you can generate traffic through PPC and won’t have to worry about meeting Google’s content-heavy criteria.

Read more at https://www.business2community.com/marketing/ppc-advantages-pay-per-click-marketing-explained-01959416

Source: Why PPC? – The Advantages of Pay-Per-Click Marketing Explained

08- Nov2017
Posted By: DPadmin
179 Views

5 Tips for a Successful SEO Strategy for Your Business

5 Tips for a Successful SEO Strategy for Your Business

The nature of business today requires a wide brand visibility to harness the best opportunities that show up in the market. Advancement in technology and changes in communication systems across the world give businesses great marketing opportunities through online platforms and search engine optimization. SEO is an online marketing tool that is extremely important for small business, as it allows them to increase their customer and client base by leveraging the internet and search engines such as Google. Good rankings on search engines can translate into lucrative business opportunities for an organization that implements the following five tips for a successful SEO strategy.

Narrow the Focus

SEO efforts should work to achieve a unified goal. Even though one might want to diversify the objectives and goals of the business to compete on different levels with the rivals, this method can sometimes lead to great regrets. The best thing to do is consolidating all the resources and expertise to create specialized content. Aim at one thing and build on it with consolidated efforts to make your SEO more effective. Focus your keywords on the main aspect of the business and you will get more traffic and have great rankings in Seo Companies Toronto Narrowed focus gives you time to perfect your content.

Use Long-tail Keyword

Strong keywords are the founding blocks of successful SEO marketing and having long-tail keywords helps you focus on an idea and purpose. Long-tail keywords are longer phrases that have a tacit summary of the content of your business. For instance, the title above “5 Tips for a Successful SEO Strategy for Your Business’’ is an example of long tail keyword structure. Creating such keywords for your businesses will increase the brand visibility by getting better ratings on Google. If you use them well will the top-ranked business in your industry.

Get custom-made SEO Tactics

SEO marketing is extremely competitive. You must be creative and unique to get outstanding command of the market. You must be willing to cash in your efforts, resources, and take time to plan and strategize. Unique content and website design are effective competitive tools to use. Many people will recognize your business by the level of its differentiation from other businesses. Look for the services of reputable people in the industry to help you with making your content unique, as it will generate more traffic and brand visibility. Most importantly, don’t try to copy other businesses.

Choose the Best SEO Service Provider

When choosing an SEO service provider, you must always ensure that they can offer nothing but the best for your business. Don’t rush into making choices that will suppress your business growth and crush all the efforts you have put in to expand your brand visibility. Service providers such as SEO Toronto offer some of the best services for businesses. Have a list of all service providers around your area and choose the best among them. A good service provider will give you authentic SEO marketing and good ranking to propel your business to the next level.

Source: 5 Tips for a Successful SEO Strategy for Your Business

07- Nov2017
Posted By: DPadmin
230 Views

61 Facts About Shopify’s Success Story [Infographic]

This cloud-based, multichannel commerce platform powers over 400,000 online stores. Find out some interesting facts and stats about Shopify’s success story.

Shopify has most certainly become a leader in eCommerce since it was launched back in 2004. This cloud-based, multichannel commerce platform powers over 400,000 online stores and sells products worth more than $34 billion in total. Designed for small and medium-sized businesses, Shopify is easy to set up, use, and manage.

Shopify noted a monumental global growth, especially during the last few years. International brands like Budweiser and Foo Fighters are using Shopify as an ecommerce solution for reaching their targeted markets.

Check this Website Builder infographic to find out some interesting facts and stats that you probably didn’t know about Shopify’s success story.

Source: 61 Facts About Shopify’s Success Story [Infographic]

27- Sep2017
Posted By: DPadmin
165 Views

Find your target audience with YouTube video advertising

Contributor Will Scott outlines six reasons why your business can’t afford to ignore YouTube when it comes to online marketing.

Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific demographics and regions.

For startups and international corporations alike, the video-sharing website has become an increasingly popular place to advertise. In 2017, 20 percent of all video ad revenues in America will go to YouTube, according to eMarketer forecasts. Below, find out why so many businesses are turning to YouTube for online marketing.

1. High rate of consumption

With over a billion users, YouTube hosts nearly one-third of all the people online. And the platform reaches more 18- to 49-year-olds than any cable network in the US, according to YouTube.

With younger generations reluctant to pay for television and cable, YouTube provides a free alternative for all kinds of media content, from music videos and tutorials to vlogs and cat videos. Industry-specific and informational videos are an effective place to reach niche markets, but outreach across YouTube puts your message in front of a much broader audience.

2. Find your business’s target audience

As with other online platforms, advertisers on YouTube have the freedom to target specific regions and demographics for their advertising budget. By sponsoring specific kinds of content, your business can advertise on the types of videos most likely to appeal to your potential customers.

Nationwide and industry-specific targeting is easy with the suite of options available to advertisers. Because many viewers are logged into their personal YouTube accounts, advertisers can target specific populations based on their search history and other key data. Affinity audiences allow your business to target viewers based on categories of interests, like auto enthusiasts or do-it-yourselfers.

3. Follow your audience along the consumer journey

Depending on search terms and video content, you can target customers with different types of videos. Is a viewer already comparison-shopping for your service? Your commercial may need to emphasize reasons to choose your business. On the other hand, the same video may not be effective for your established customers.

Customer Match allows you to filter the audience for particular videos using data from AdWords and uploaded email lists. By showing specific videos to your customers and newsletter subscribers, you can reinforce brand loyalty and shape the reputation of your company.

4. Part of a diverse advertising strategy

Facebook is likely to remain the biggest player in social media, but YouTube has a solid footing with vloggers and video content. Rather than advertising exclusively on one website, it’s better to plan an inclusive strategy that includes both social media and paid search advertising on Google.

When users move between search engines and different social media platforms, it’s important to have a clear presence across the different arenas for advertising. The mobile viewers on YouTube spend 40 minutes in an average session. Advertising directly on YouTube allows your business to reach your audience when they aren’t actively on Facebook or interacting with search engines.

5. Measurability

Unlike other forms of advertising, online ads provide detailed information about the effectiveness of each listing. Exposures, click-through rates, bounce rates and conversions are just a few of the critical data points that would be nearly impossible to objectively measure with radio, billboards and conventional alternatives.

With data about which ads are most effective, your business is better able to tailor promotional and marketing strategies in the future. The relative success of certain ads can serve as market research into the selling points and products most important to consumers.

6. Audience research

Unlike with conventional television, YouTube advertisers can allow viewers to “skip” after the first few seconds of a commercial. While millennial viewers skip videos nearly 60 percent of the time, according to a survey from LaunchLeap, that isn’t necessarily a bad thing for advertisers. Viewers eager to skip after the first few seconds likely aren’t interested in the product or service, and platforms like TrueView allow you to pay only for the content watched to completion.

The data about which viewers click “skip,” on the other hand, can be beneficial for evaluating the success of different marketing strategies. You can even learn how long viewers continued to watch, whether they skipped immediately or after a certain point in the commercial.

The major benefits of advertising on YouTube parallel the advantages of other online marketing strategies. Unlike billboards and other tangible forms of product promotion, online advertising is easily scalable to fit any budget. A higher available budget can be used for a higher level of exposure and views. On the other hand, a small budget can be specific for targeting a niche industry or interest group.

YouTube video advertising is just one of many important elements for promoting your company’s presence online. Make the most of this vibrant social network by making sure that your business is a visible participant.

Source: Find your target audience with YouTube video advertising

26- Sep2017
Posted By: DPadmin
119 Views

12 SEO Mistakes To Avoid For Better Search Engine Rankings

Are you using the right keywords?

The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search engine results, according to stats compiled by Search Engine Journal. This is reason enough that you need to employ good SEO techniques and get your business to rank on page one of every targeted keyword search.

Employing poor SEO practices can leave your business buried in search engine searches, making it impossible for your customers to find you. Below, Forbes Agency Council members share advice on the most common SEO errors that could be hurting your search engine rankings.

All photos courtesy of individual Forbes Agency Council members.

Search engine optimization is constantly evolving. Here, 12 Forbes Agency Council members share advice on how to avoid common SEO mistakes.

1. Lack Of Quality Content

While user experience is increasingly paramount, you also have to think about what search engine bots see when they crawl your website. Your content needs to be effective in communicating to your audience and to bots. Each page on your website should have 400 words of quality content at the very least, but 700 to 1,200 words is optimal. Remember, this includes your product and collections pages as well. – Brock Murrayseoplus+

2. Seeing Double

One of the most common SEO mistakes out there is duplicate content. If you have the same content on more than one page on your site then the search engines will be confused and your pages will end up competing against each other or your website will get penalized. – Andrew MillerEnter

3. Choosing The Wrong Keywords

The definition of “wrong” keywords extends to selecting keywords that don’t accurately describe your products and services, or selecting keywords that don’t convert into customers. Select target keywords carefully, as they are your biggest determinant in SEO success. – Brett FarmiloeMarkitors

4. Not Optimizing For Engagement

While backlinks are still a heavily weighted value in SEO rankings, you should focus on user engagement. We are finding that longer, well-written content that captures the reader’s attention is increasing rankings. Incorporate images, videos, quotes, resources and infographics to assist with the reader engagement. Your bounce rate should reduce while the time on site and rankings increase. – Breynan HammonsInnvio

5. Lack Of Title Tag Optimization

One of the biggest errors we see with our clients’ websites is that the textual content is not optimized. It is a best practice to have variations of your primary target keywords in three heading tags across your homepage and any other sub-pages where SEO work is being done. The heading tags consist of H1, H2 and H3 title tags. Keeping those optimized will help boost your rankings. – Darryl StevensDIGITECH Web Design

6. Keyword Stuffing

Now that Google’s algorithms are much smarter and always change, they can recognize and penalize sites for keyword stuffing. Instead of overstuffing, use relevant keywords within your site’s content but always in moderation. Always keep your audience in mind. – Solomon ThimothyOneIMS

7. Absence Of A Blog Strategy

One big SEO initiative that we work on with our clients is developing a consistent, ongoing, informative blog strategy. Too often, people create a blog and don’t take the time to blog properly – helpful, meaningful information with regular posting that uses appropriate keywords. This is very helpful for organic search, plus it provides great content to share on socials and e-newsletters. – Duree RossDurée & Company.com

8. Thin Content Lacking Target Keywords

One of the most common issues for my clients is the use of thin and irrelevant content that lacks a target keyword and related keywords. Content needs to have depth and deep analysis of the subject, and each piece should focus on one or two keywords at most. Next, semantically related keywords are needed for algorithms to grasp the relevancy of the topic. – Kristopher JonesLSEO.com

9. Index Bloat

I’d say about 35% of the leads we receive suffer from index bloat in one way or another, whether from poor WordPress optimization resulting in tag, category, media and archive pages being indexed or from an absurd amount of thin content being indexed. Typically, an excessive number of thin pages comes from blogging for the sake of blogging, rather than providing value and answering searchers’ queries. – Kyle SandersCWR SEO

10. Not Prioritizing High-Value Non-Branded Keywords

Like with many other practices, success in SEO starts with the fundamentals. And the reality is, many firms, including prominent ones, do not include valuable non-branded keywords in their title tags, especially on their most important pages. Simply put: If you aren’t taking the effort to use the keywords your target market is, they are going to have a harder time finding you. – Larry GurreriSosemo

11. Too Broad Optimization Goals

Trying to attract everyone. Optimizing for broader, more generic keywords is an easy and understandable trap to fall into. But here are the pitfalls: 1) There’s a lot of competition when optimizing for generic keywords, and 2) You may be drawing traffic to your site that will never convert. Instead, be as specific as possible with your keywords. You may get fewer visitors, but you’ll get more buyers. – Joey HodgesDemonstrate PR

12. Title Tags Not Describing The Page/Business

One of the most common SEO errors is incorrect assumptions about how to label title tags. A lot of companies make their homepage or sub-page title tags the title of their company. Instead, this should be a short description of the product or service the company provides. – Kyle KramerHuify

Source: 12 SEO Mistakes To Avoid For Better Search Engine Rankings

14- Aug2017
Posted By: DPadmin
141 Views

The best SEO strategy you’ve probably never heard of

Search, Engine and Optimisation are three words that probably don’t spark a whole lot of enthusiasm in many marketers, except maybe those in the IT and web design industries.

It has always been challenging for any business, big or small SEO budget, to get found in Google’s organic search, but this has recently changed. Alterations in the way Google displays search results have created opportunities for businesses to not only get to the top of the search engine results but to actually get above the traditional listings and into the coveted “position zero” at the top of the page.

This feature is known as Google’s Rich Answers and getting your site up there is not as difficult as you might think. Best of all, it can easily be switched on, so I thought I would share this lesser known marketing strategy with my fellow marketers as I believe it has a lot of potential for businesses of all shapes and sizes.

What are Rich Answers?

Rich Answers are a way that Google attempts to make it as easy as possible for its users to get the information they’re looking for by providing the answer to a question right on the search engine results page.

These answers can come in many forms from text based to images and graphics, maps, lists or just about anything else that the enigmatic Google algorithm deems appropriate.

Here is an example:

Rich answers appear at the very top of the search engine page, above the list of results. Getting your content featured in the Rich Answers section puts you in pole position, right above the number one Google spot.

Are Rich Answers a threat to click through rates?

Some marketers view Rich Answers as a problem in online marketing. This is mainly because users can now see the answer to their question without having to click through to your site. The suggestion is that if the Rich Answer is displayed in full from your site, you may miss out on a potential visitor.

Personally I don’t feel this is anything to worry about. In fact Rich Answers are a fantastic way to stand out from the crowd and prove your authority and expertise. For any given search, unless you show up on page one or two of the results your chances of getting a click through to your site are virtually non-existent anyway. Appearing at the top of the list in the Rich Answers will give you credibility and visibility where you would otherwise go completely unseen.

Interestingly, Google doesn’t just pick the sites with the fanciest SEO and greatest domain authorities to appear in their Rich Answers. This is good news for smaller businesses that might not otherwise be able to reach the number one Google spot.

How to get your content featured on Rich Answers

The first step to getting your content featured on Rich Answers is to determine the specific questions you want to answer. These will be questions your target audience use when they are searching for information relevant to your business.

One great way to find the questions people are asking is to use the autofill feature on your Google search bar. Just start typing in a question and look at how Google completes it. This will give you a clue to what people are searching for so you can word your questions and answers accordingly.


Once you have identified a number of questions you will need to create content around those questions. Remember that content doesn’t have to be written; it can be visual in the form of images or graphs if that is relevant.

After you have determined your questions there are four things you need to do:

  1. Use <h1> tags to mark up the questions you want to answer
  2. Use keywords in your content
  3. Ask the question and answer it succinctly in the body of your content
  4. Provide variations of the question throughout

Google’s Rich Answer box provides websites of all different shapes and sizes with a great place to feature their content and improve brand awareness. It’s free and if you can pull it off you can beat the big guns to the number one spot and potentially bring more traffic to your organisation’s site.

Source: The best SEO strategy you’ve probably never heard of

14- Aug2017
Posted By: DPadmin
127 Views

Cost-effective digital advertising methods that every brand must adopt

The best advertising strategy is one that helps the advertiser in delivering the message to a maximum number of people at a minimum cost. That is why from startup companies to large corporates; digital advertising is the first choice of smart businesses all over the world.

Almost a year back, the IT giant Cisco saved $ 100,000 when it decided to promote the newly launched router on digital platforms only. These days’ advertisers bet on digital advertising solutions because they help them accurately analyse the return on cost and the overall impact of an advertising campaign. A forecast made by PwC USA also claims that digital advertising is growing exponentially and American companies are going to spend $38.6bn by 2019 in this domain. In contrast, newspaper advertising is going to have a tough time and could experience a negative growth of 33% during the same period.

A major advantage of digital advertising is Pay per Click (PPC) payment mode, which means advertiser does not pay any extra amount to the partner website other than the number of clicks on the advertisement. Besides, display of an ad on both desktop and mobile screen ensure maximum outreach of a brand. Also, the mass appeal of social media and the availability of advanced analytical tools on social networks make Digital Advertising highly cost-effective and result oriented.

Strategies that Bring Results and Save Money
The cost of digital advertising is significantly cheaper than traditional advertising and businesses can save a great amount of if they carefully focus on the following things.

To ensure best returns from a digital advertising campaign, it should be targeted to the right audience. Advertisers who carefully select their target audience using the first-party data, second-party data, and third-party data as per their relevance receive impressions from the potential customers only. Data-based audience segmentation empowers advertisers with informed bidding decisions which ensure the success of an ad campaign and save money for the businesses.

Chase the Majority with Dayparting

Dayparting means dividing the scheduled week/day into multiple time slots and selecting those time slots when potential customers are expected to view and click on the ad. Various analytical tools help to study and predict the media consumption behaviour of the target audience and enable the advertiser to broadcast the ad at the right time. Dayparting ensures maximum return from a digital ad campaign because it empowers the advertiser with effective bidding strategies.

Keep the Campaign Fresh with Frequency Capping 

Frequency capping decides that how many times the ad will be displayed or broadcasted to the particular audience during the total duration of the campaign. Advertisers who strategically fix the frequency capping usually get better attention of the people and they positively influence the decision of the prospective buyer. Low-frequency cap is considered beneficial for new campaigns with fresh creative while in the case of repeat/revised campaign frequency capping should be increased moderately.

Choose the Right Destination with Geotargeting 

Geo targeting means more qualified leads and maximum utilisation of the ad spends because it allows the advertiser to run a campaign in selected geographical locations. The target area can be finalised within a particular state, city or even a selected region of the city which ultimately reduce advertising waste. Geotargeting is an ideal way to control advertisement investments in digital landscapes as it enables the advertiser to develop a customised campaign for niche segments. Geotargeting is ..

Source: Cost-effective digital advertising methods that every brand must adopt

14- Aug2017
Posted By: DPadmin
122 Views

3 reasons pay-per-click matters for your business

PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns.

There’s one thing nearly every potential B2B buyer does before buying a product or signing a contract for your services: search.

In fact, 77 percent of B2B buyers are said to research on Google before making a buying decision.

And while improving your organic search engine ranking is important, executing an search engine optimization plan takes time. It’s a long-game approach that pays long-term dividends.

For many businesses, pay-per-click (PPC) advertising through services like Google Adwords has become an incredibly effective way to leverage the keywords potential customers are using to search for your business or industry.

Here are a few reasons why PPC might be an incredibly valuable marketing tactic to increase traffic to your website and generate new leads.

1. You don’t have to wait to start generating leads

Because you’re paying for them, PPC allows you to get up and running with ads for the keywords you want to rank for pretty quickly. While an organic SEO strategy takes time, PPC allows you to get in the game for important industry keywords.

2. You only pay for what you convert

With PPC campaigns, you only pay for the clicks you generate. This means you’re only paying for the people who actually click through on the ad and visit the landing page you intended them to visit.

3. You can easily track conversions to measure ROI

By adding conversion pixels to your landing pages, PPC allows you to identify the exact cost-per-lead of your campaign, which can be a lot more arduous to generate with other marketing tactics. As a result, you’re able to continually tweak and optimize your ads to decrease the cost-per-lead.

How to measure PPC success

The truth is there are dozens of PPC metrics you can track. So, which ones matter most when it comes to reaching your business goals?

Rather than focusing solely on PPC analytics like clicks, impressions and click-through rates, here are some metrics that allow you to analyze macro metrics that speak to the ROI of your efforts:

  • Cost-per-conversion. This helps you determine if the PPC clicks you’re generating represent quality traffic that’s actually converting into sales.
  • Most valuable keywords. Being able to track which keywords lead to sales can help you zero in on where to give credit within your PPC campaigns.
  • Lifetime value of PPC customers. Once you have an understanding of how much it costs to convert a PPC lead, compare that to the other cost-per-customer marketing tactics against the lifetime value of your customers.

At the end of the day, PPC can be an incredibly cost-effective way to generate leads through search engines. The key is to look at the right metrics for the right situations and use that data to make the most meaningful changes to your campaigns.

Source: 3 reasons pay-per-click matters for your business – The Business Journals